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Student Communications at the University of Sheffield.

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Presentation on theme: "Student Communications at the University of Sheffield."— Presentation transcript:

1 Student Communications at the University of Sheffield

2 First port of call for student services Institutional reputation for quality service delivery Front face of student services Delivers a wide number of services for other sections Developments can be tackled straight away Why SSiD?

3 2010:Student Communications Research project -Student Service -Students’ Union -Faculties and departments University-wide 2012:Student Communications Coordinator appointed -Implement finding of research project -Based in SSiD -Remit 70% Student Services 30% University-wide 2013:Student Communications team created -New roles for Web development and projects officer and Student Communications Assistant 2014:Student Communications Team expands -New role for Digital Media Officer -Web support assistant -Graphic media assistant Where it all began

4 Partners Student Services Students’ Union Internal Communications Central Outreach Estates and Facilities Management University Health Service University counseling service Exams team International office / student support Corporate Affairs (External Relations) Student advice and guidance Multi-faith chaplaincy Sabbatical officers Faculties / departments South Yorkshire Police Central digital team Student Advice Centre 301 Student Financial Support team Corporate Information and Computing Services

5 Projects Student news and events page SU Smart move project New building comms (SU / Diamond) Student financial support video and publications SSiD branding and publications Registration / new student comms Faculty outreach films Things Not Going Right? tool University website development Parents webpages redevelopment Library fines communications campaign Incident communications NSS comms Student Comms Ambassadors Crime reductions / campus security Campus Master plan Student services welcome video Website usability testing Support and guidance comms New email policy / round-up

6 Central point for student news and information Student Announce email moderation Social Media –Twitter followers up from 1190 (2012) to 3926 (2015) –Facebook relaunched March 2014 now 731 likes –Pinterest 226 followers since 2013 –Instagram 551 followers since 2014 What’s gone well

7 Semester 2 campaign to get students to update their address details. 3 films produced. University-wide competition. Raise awareness of SSiD social media. 50% more students updated their address in semester 2, compared to 2014. 63% more students updated their home address in semester 2, compared to 2014. 38% more students updated their term-time address in semester 2, compared to 2014. 1 in 3 students saw at least one of the Ralph films. 6,726 total YouTube views of the Ralph series by the end of semester 2. What’s gone well #GetRalphHome

8 231 expressions of interest 21 Ambassadors taken on for pilot year 16 UG 5 PG More than 70 news stories / blog posts Topics from bank holidays to student mental health What’s gone well Student Communications Ambassadors

9 77% of students trust that messages sent by the Student Communications team are important. 70% of students who have been at the university for more than a year think there has been an improvement in email communications. 77% of students find out news page helpful and interesting. More than 50% of students find our films informative and interesting. Student Communications survey What’s gone well

10 Any questions?

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