1. Ammar KESSAB (PhD, CA) ammar.kessab@gmail.com Optimizing impact of a "development project" by culture 6th World Summit on Arts & Culture Santiago de Chili / 13-16 January 2014

2. ..... Agriculture & Water Education Energy Tourism Arts & Culture. Infrastructure. Banking Developement system

3. GENERAL CONTEXT  International level: UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005); Resolution on Culture and Development, adopted by the UN (December 20, 2010)…  Regional level: Pan African Manifesto (Algiers, 1969); Plan of Action on Creative and Cultural Industries in Africa (Algiers, 2008); Cultural Charter for Africa (Port Louis, 1::976, Nairobi, 2005)…

4. HOW DID WE GET THERE? While other sectors have managed to developed rational arguments to explain how they are essential for development, cultural sector suffers from the weakness of its arguments.

5. Permanent employment (households benefits) Financial return (business success) Government revenues Number of investments Share of female permanent employment (gender) Foreign currency (macroeconomic resilience) Number of new users (infrastructure) Capital mobilization Environmental sustainability and climate change Number of deposits Population displacementNumber of loans Public health Linkages with local suppliers NATIONAL PILLARS ACCORDING TO THE NATIONAL STRATEGY MADE BY THE BANK Public sector What is a development project? Private sector

6. Development project Social impact Economical impact Environmental impact 0 % - 30 % Cultural dimension (1% for the total amount to culture) 20 % - 50 % Cultural communication + Positive externalities of culture Principle of composition 70%

7. CONCLUSION In time of international economical crisis, States and FT Partners more than ever insensitive to the famous “cultural exception” argument. A cultural operator who disagree or is incapable to renew the argumentation on culture & development has to accept the actual situation, and also to be instrumentqlised for political purpose. And this is the real danger for arts and culture.

8. Thank you