1. May 2002 Copyright ©2002 Xyleme SA XML Is Here at Last The Impact of XML on the Press and Content Aggregation Industry Bob Ainsbury, Xyleme

2. Audience Survey How many working in News & Press Industry? …and are taking advantage of XML? Work in companies that are actively using XML content? Expect to work with XML content within 12 mths? Work with content? Have read a newspaper?

3. Goals Focus on News & Press Explain why News & Press are early to the party Investigate what’s working, and what’s not Present findings of recent informal survey Explore how other industries will follow

4. What do I Know? Xyleme has been XMLing for years Has a massively scalable content repository Is Focused on News & Press Industry Has clients like Agence France Presse (AFP) and Le Monde

5. Why News & Press? Industry enjoys a universal content format Has a mature and dominant XML standard Information sharing is core to the industry XML can save operating costs: IT infrastructure Archiving expenses XML can generate revenues: Premium services, e.g. online membership Improved syndication These are common ingredients for XML industry adoption

6. Ingredient #1: XML Standards NewsML is dominant standard Backed by AFP, Reuters and many others

7. Ingredient #1: XML Standards

9. NewsML In Action 20001006 iptc.org 20001006 SportsResultSample 1 urn:newsml:iptc.org:20001006: SportsResultSample:1 20001006 Arsenal 1 Chelsea 2 ]]>

10. NewsML In Action Arsenal 1 Chelsea 2 -or -

11. Reality #1: XML today is too intrusive In a hospital who is king?

12. Reality #1: XML today is too intrusive In a newspaper who is king?

13. Reality #1: XML today is too intrusive The market moved into positive territory today on reaction to positive comments from Motorola’s Edward Breen at SCC. The market moved into positive territory today on reaction to positive comments from Motorola’s Edward Breen at SCC.

14. Many different inputs and outputs

16. The Result XML is most widely adopted in areas where tagging can be automated Article “wrappers” Numeric data, e.g. Sports results XML editors have had limited traction Most large companies have their own internal hybrid-XML standard

17. A Recent US Survey In News & Press, XML is universally important Each company is aware of XML Each company is utilizing XML Each company will continue to invest in XML Companies recognize the ROI from XML investment, and ROI is the essential purchasing criteria They want a solution that overcomes the challenges of multiple XML standards Many organizations have their own XML standards Clear market segmentation between top organizations and the rest

18. A Recent US Survey (contd) IT groups are writing their own code …but they are interested in buying XML repositories Few software vendors are recognized as XML leaders

19. Emerging Industries Mature, adopted XML standards Content is valuable Many interactions between departments, partners and customers Finance Healthcare Legal Government My hot pick is the Insurance sector

20. Finally