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Presidential Campaign Organization, Strategy, and Tactics
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Changes in communications technology bring changes to campaigns Telegraph and railroad Telegraph and railroad Radio and TV Radio and TVTV Internet (web ads, YouTube) Internet (web ads, YouTube)
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Late 20 th /21 st Century Campaign organization Hierarchical vs. Decentralized Hierarchical vs. Decentralized Partisan, Professional, Specialized Partisan, Professional, Specialized
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The Campaign Organization Campaign Chairman Campaign Manager Fundraising Director Finance Chairman Communications Director Press Secretary Policy Director(s) Political director Issues director(s) Field director Opposition research director Pollster Advertising consultant Media consultant State campaign chairs State field directors
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Strategy Craft personal and policy messages Craft personal and policy messages Build a geographic coalition Build a geographic coalition
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Communicating Media Interviews Media Interviews Speeches and appearances Speeches and appearances Direct mail Direct mail Robo calls Robo calls Email/text messaging Email/text messaging
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Organizing an event “The Advance Team” “The Advance Team” “It’s my job to decide where a rally should be held, how a candidate can best use his time getting from an airport to that rally, who should sit next to him and chat with him quietly in his hotel room before or after a political speech, and who should be kept as far away from him as possible….ad to make sure that…[there is] a big crowd, an enthusiastic crowd, with bands and signs, a motorcade that is mobbed by enthusiastic supporters, a day in which the candidate sees and is seen by as many people as possible—and at the same time have it all properly recorded by the press and their cameras.” “It’s my job to decide where a rally should be held, how a candidate can best use his time getting from an airport to that rally, who should sit next to him and chat with him quietly in his hotel room before or after a political speech, and who should be kept as far away from him as possible….ad to make sure that…[there is] a big crowd, an enthusiastic crowd, with bands and signs, a motorcade that is mobbed by enthusiastic supporters, a day in which the candidate sees and is seen by as many people as possible—and at the same time have it all properly recorded by the press and their cameras.”
![Organizing an event The Advance Team The Advance Team It’s my job to decide where a rally should be held, how a candidate can best use his time getting from an airport to that rally, who should sit next to him and chat with him quietly in his hotel room before or after a political speech, and who should be kept as far away from him as possible….ad to make sure that…[there is] a big crowd, an enthusiastic crowd, with bands and signs, a motorcade that is mobbed by enthusiastic supporters, a day in which the candidate sees and is seen by as many people as possible—and at the same time have it all properly recorded by the press and their cameras. It’s my job to decide where a rally should be held, how a candidate can best use his time getting from an airport to that rally, who should sit next to him and chat with him quietly in his hotel room before or after a political speech, and who should be kept as far away from him as possible….ad to make sure that…[there is] a big crowd, an enthusiastic crowd, with bands and signs, a motorcade that is mobbed by enthusiastic supporters, a day in which the candidate sees and is seen by as many people as possible—and at the same time have it all properly recorded by the press and their cameras.](http://images.slideplayer.com/19/5749888/slides/slide_7.jpg "Organizing an event The Advance Team The Advance Team It’s my job to decide where a rally should be held, how a candidate can best use his time getting from an airport to that rally, who should sit next to him and chat with him quietly in his hotel room before or after a political speech, and who should be kept as far away from him as possible….ad to make sure that…[there is] a big crowd, an enthusiastic crowd, with bands and signs, a motorcade that is mobbed by enthusiastic supporters, a day in which the candidate sees and is seen by as many people as possible—and at the same time have it all properly recorded by the press and their cameras. It’s my job to decide where a rally should be held, how a candidate can best use his time getting from an airport to that rally, who should sit next to him and chat with him quietly in his hotel room before or after a political speech, and who should be kept as far away from him as possible….ad to make sure that…[there is] a big crowd, an enthusiastic crowd, with bands and signs, a motorcade that is mobbed by enthusiastic supporters, a day in which the candidate sees and is seen by as many people as possible—and at the same time have it all properly recorded by the press and their cameras.")
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How important is message vs. electoral ground- game?
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What role does the media play in the modern presidential campaign?
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