1. MARKETING FUNCTIONAL MANAGEMENT  Marketing management involves distribution of the products to the buyers

2. MARKETING FUNCTIONAL MANAGEMENT ADVERTISING  Deals with advertising of product, introducing new products in market by various means and encourage customers to buy products  Advertising management is a complex process of employing various media to sell a product/service  Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss

3. MARKETING FUNCTIONAL MANAGEMENT SALES MANAGEMENT  Deals with fixation of prices, actual transfer of products to the customer after fulfilling certain formalities and after sales services  Efforts put forth to attain a company’s sales objectives  Sales management can involve any of the following activities: 1)FORMULATION OF SALES 2)IMPLEMENTATION OF SALES STRATEGY 3)SALES FORCE MANAGEMENT

4. MARKETING FUNCTIONAL MANAGEMENT MARKET RESEARCH  It involves in collection of data related to product demand and performance by research and analysis of market  The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups  Market research allows a company to discover who their target market is and what these customers think about a product or service before it becomes available to the public

5. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT  Personnel management is the phase of management which deals with effective use and control of manpower

6. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT  Deals with preparation inventory of available manpower and actual requirement of workers in organization  Aims to reduce waste in employing people, lessen uncertainty about current personnel and future needs and eliminate mistakes in staffing  Must include: State of economy, Demographics, Employee losses, New skill requirements, Obsolescence of current skills, Status and direction of materials’ prices, Availability of materials, Technological changes, Social changes and Labour costs PERSONNEL PLANNING

7. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT  Deals with preparation inventory of available manpower and actual requirement of workers in organization  Aims to reduce waste in employing people, lessen uncertainty about current personnel and future needs and eliminate mistakes in staffing  Must include: State of economy, Demographics, Employee losses, New skill requirements, Obsolescence of current skills, Status and direction of materials’ prices, Availability of materials, Technological changes, Social changes and Labour costs PERSONNEL PLANNING

8. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT  Deals with hiring and employing human being for various positions as required  One of the key processes of any business, often regarded as the most important  Need to be included: balance of gut feel with fairness, non- discriminatory, best selection methods, efficient preparation for recruitment campaign, person specification, selection panel, making of right appointments RECRUITMENT/ SELECTION

9. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT  Deals with process of making the employees more efficient and effective by arranging training programmes  Concerned with activity aimed at bettering the performance of individuals and groups in organizational settings  Consists on three main activities: 1)Training 2)Education 3)Development TRAINING AND DEVELOPMENT

10. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT WAGE ADMINISTRATION  Deals with job evaluation, merit rating of jobs and making wage and incentive policy for employees  Salary and wage administration- is likely to be handled by a separate department  First element of salary and wage administration (period payroll) is a critical component of any organization’s functioning

11. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT WAGE ADMINISTRATION  Employees’ personal budgets and plans are contingent upon getting paid regularly and if compensation is late, short or missing even a single time, morale is affected  Second element if salary and wage administration- monitoring and evaluating employees’ compensation  This includes evaluating the elements of each job in the organization and classifying it according to a number of different criteria

12. PERSONNEL/HUMAN RESOURCE FUNCTIONAL MANAGEMENT INDUSTRIAL RELATION  Deals with maintenance of overall employee relation, providing good working conditions and welfare services to employees  Examine various employment situations  Workers and their representatives (eg unions) are concerned with securing high wages and benefits, safe working conditions, fulfilling work and a voice in the workplace