1. Context Aware Applications Enabling the Mobile App Revolution with WebSphere Powered by Operational Decision Management

2. Topics What is a Context Aware Application? Bringing it Together Requirements for Success DEMO!

3. What is a Context Aware Application? An application is context aware when it is capable of responding to changes in the environment, based on business policies, in real time. DetectDecideAct responding changes in the environment business policies

4. Detect DecideAct We establish context by detecting what is (or isn’t!) happening in the business environment Information about what is happening is delivered via events Business Event Processing (BEP) technology is used to: – Correlate disparate events together – Identify patterns in events over time Patterns can be designed, implemented, and maintained by the business Mobile technologies open up a new world of events, giving us a richer window into the application context. Implication for mobile

5. Detect Decide Act Identifying context alone is not enough… what now? The ability to decide involves: – Identifying the best response given contextual, operational, and historical information – Making business policies executable and understandable – The agility to change policies to respond to the environment Business rules can (and should) be designed, implemented, and maintained by the business Decisions can now be made with greater accuracy, given the wealth of additional information available Implication for mobile

6. DetectDecide Act Business situation detected  decision made  now what ? Acting on decisions can involve: – Initiating simple or complex workflows – Aligning and orchestrating resources within the organization – Communicating with customers at their point of contact Business Process Management (BPM) is a proven technology that allows organizations to model, execute, rapidly change, govern, and gain end- to-end visibility on their business processes The mobile revolution allows us to have a conversation with our customers in real time and interact at the point of engagement. Implication for mobile

7. IBM Business Monitor Detect (Event Rules) Decide (Business Rules) Act (Business Processes) Bringing It Together WebSphere ESB, Message Broker and DataPower can natively generate events to or receive messages from WebSphere Operational Decision Management Connectivity (ESB) WebSphere Operational Decision Management Services Actions Events IBM Business Process Management Processes

8. Requirements for Success 1.Enterprise mobile platform 2.Empowered line of business 3.Robust governance 4.Proven performance

9. Introducing…

10. Meet the Cast… Mike Mitchell Rachel Richards -Mike is a long-time OnTheFly customer and makes regular flights, usually for business but also to visit his family in Newfoundland -Mike is flying from Edmonton to St. John’s, Newfoundland, with one connection, stopping in Toronto -Rachel works at OnTheFly as a business analyst, and has been with the company for 5 years -She enjoys her work immensely, largely because of OnTheFly’s innovative culture -Rachel is empowered to make operational changes to business policies, test and simulate them, and go live!

11. Mike’s Flight Path Flight Delay Flight Cancelled Lost Baggage Customer Satisfaction

12. Flight DelayFlight Cancellation (IROP) Lost Baggage

13. THANK YOU!