1. Social Commerce Social Network & Cloud MSYS451_15A Advanced E-Business: IT Strategy Literature Search and Presentation (2015) Joe WANG & Zoe NG

2. Purpose of this presentation (introduction) Define: what is social commerce ? What is social networks and cloud ? Explain: How socical networks and cloud work in the socail commerce ? Base the technologh, social cultural and economics to explain it. And give a perspective for the social networks and cloud.

3. Social Commerce What is it?

4. Social Network Alternatively referred to as a virtual community or profile site, a social network is a website on the Internet that brings people together in a central location to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media. Internet Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people. Below is a small list of some of the biggest social networks used today.

5. Cloud Computing “ cloud is any electronic data that is captured through the internet, but not stored on a device. It is the ability to perform computing tasks using software and applications that are not installed on your computer (or phone) ” Daniel Tuitt (2013)

6. 1960s Concept: Delivering computing resources through a global network Idea: Computation being delivered as a public utility depiction in network diagrams: “transport of data across carrier backbones to an endpoint location on the other side”

7. Development & Commercial popularity The Driving forces

8. Economic Business driven supply and demand → customer focus demand and supply Globalisation market service demand

9. Technical Difficulty and costly of the software repair and technology upgrades “object-oriented’’ techniques adopted & Service-Oriented Architectures (SOA) Network expanded IT technology develop fast Smart devices

10. Benefit stakeholders Chief information officer (CIO) IT department Chief executive officer (CEO) Organisations Individual users Non-technologist user

11. Statistics of actual use

12. Design features Critical Success Factors to supporting the services

13. Social Network 1. Simple Interface Is The Key 2. Prominent and Functional Search 3. Prominent Call-To-Action-Buttons 4. Calm Separation of Elements 5. Treat text as User Interface 6. Simple and Usable Forms 7. Real-Time Updates 8. Word-Of-Mouth-Advertising and Personalization 9. User-Centric User Interface

14. Cloud On-demand self-service Multi-tenant analytics Reduce infrastructure cost Agility, Flexibility, Scalability Broad Access via the network Information transparency Resources centralized Storage capacity Automatic updates

15. Trends Cloud: Sustainable cloud market grows More Hybrid Cloud adoption Attention of data access and security Social networks ： Sustainable cloud market grows Would be more held more off line activities More convenient social network application will appear on wearable devices

16. Social Network

17. How it works Function users chose different social media platform Users creat a account or a page in the platform Find friends and join samll groups to catch new intersing things Share and express what you find news on your page Creat an opportunities connect to others

18. Early social networks: Dating Sites Forums Six Degrees LiveJournal World of Warcraft Major advances in social networking: Friendster Hi5 LinkedIn MySpace Facebook Niche social networks: Ning Company-Sponsored Social Networks Photobucket YouTube Development History

19. Future perspective Web 3.0 Web 4.0 Web 5.0

20. Issues for social networks 6. Botnets 7. Advanced persistent threats 8. Cross-Site Request Forgery (CSRF) 9. Impersonation 10. Trust 1. Social networking worms 2. Phishing bait 3. Trojans 4. Data leaks 5. Shortened links

21. Cloud

22. “ ” Cloud computing cause significant impact on E-commerce technical architecture (Danping, 2013)

23. Essential characteristics

24. Development History

25. How it works https://youtu.be/ae_DKNwK_ms

27. Potential Risk Public Cloud: Private data leak Third parties run your IT ←→ Network connection Ownership of the data Virtual exploits of cloud provider & Critical business data Hard to bring staff system back-in-house again

28. Potential future development directions ● Limit capacity of the cloud? ● Will cloud providers cause market monopoly?

29. Future practice directions Balance their actual need and afford ability Beware of the services contract Avoid your valuable or private data been access and used Build up back-up ground server

30. Conclusion The cloud computing utilizes current lifestyle and provide an agility, flexibility, scalability, complete and costly customer demand IT commerce experience with broad access via the network The social networks is a part of social commerce, which is more focus on users activates in social media platform. These platform just like a stage to uses, they express their self on the platform.