Presentation on theme: "Publicity and Public Relations"— Presentation transcript:
1 Publicity and Public Relations Sports & Entertainment Marketing
2 What is PR? Public relations is about reputation. Refers to any activity designed to create goodwill toward a business.
3 Types of PR Public information Investor relations Public affairs Corporate communicationsMarketingCustomer relations
4 Reasons Awareness Education Credibility Permission to buy DifferentiationPositioningRelationship marketing
5 Cover PRNEWSWEEKVeteran Podsters understand that at least once a year Apple performs a feat that at once infuses them with dread and delight: an iPod upgrade.The delight comes from a new look and new capabilities.The dread comes from the realization that you're a step behind the cutting edge and must consider whether to buy your way back on it.
6 Country PRWhen the wall came down 15 years ago, east Germans were promised their lives would be enriched with new homes, money and jobs flowing in from free Europe.Instead a new invisible wall of hopelessness has been erected--and millions moved west, leaving semi-derelict ghost towns and growing hostility.
7 Public Relations vs. Advertising… Basic differencePublicity is NOT paid for by a businessTherefore… it is more crediblePublicity is a great way to spread info about a company, a product, or a person
8 Disadvantages of Publicity Cannot be controlledBad press is likely at timesCan you think of examples?
9 Examples of PR Events…Take a few minutes to write down some examples of public relation events…
10 The goodwill generates? Increasing salesReinforcing the company’s good reputationSpreading accurate info to the publicConditioning customersReducing the impact of problemsHelping to obtain a better treatment from government zoning, licenses, and taxes
11 The PR AudienceEmployeesCustomersGeneral Public
12 Employees To customers, employees are the customers Successful businesses have loyal employeesPR staff works with management and employeesTuition reimbursementIn house newslettersHealth and wellness programs
13 CustomersGood communication is VITAL in promoting a favorable business imageCustomer advisory boardsPanels of consumers who make suggestions about products and businessesConsumer affairs specialistsUsed by national companiesHandle customer complaintsSponsor events like a fashion show
14 Community RelationsRefers to the activities that a business uses to acquire or maintain the respect of the communityRocky Point Career Advisory Partnership is an exampleDonations, sponsorships, participation