1. DataXu Digital Marketing Management Platform Dr. Bill Simmons, CTO & Co-founder 0 IAB PowerPoint | PowerPoint Tips | Best Practices

2. The DataXu Platform 1 DataXu Digital Marketing Management for the Enterprise © 2012 DataXu, Inc. Privileged & Confidential

3. The DataXu Platform: How It Works Transactions Real-Time Bidding Dynamic Creative Dynamic Creative Ad Server Ad Server Learning Data Models Algorithms Visualizations Data Management Data Cleansing User Mapping Data Warehouse 3 rd Party Data Advertiser’s Data Data Stream Anonymous User Impressions, Clicks, Actions © 2012 DataXu, Inc. Privileged & Confidential 2