Presentation on theme: "tyBit, Inc 2007-2009 all rights reserved."— Presentation transcript:
tyBit, Inc all rights reserved.
Clarence Briggs CEO and President tyBit, Inc. / AIT, Inc. AdParity tyBit, Inc all rights reserved.
AIT Inc, Hosting & Domain Services AIT Founded 1996 – 12+ Years Profitable AIT Never Taken Outside Equity / Investment tyBit Long Term Management Team – Overlaps tyBit AIT 2 x INC 500 & 3 x D&T Awards Click Fraud AIT advertises with Google - victim of Click Fraud AIT Experience Leads to Our Background tyBit, Inc all rights reserved.
Diminishing? (Reduced ROI) Confusing? (Print vs. Online) Baffling? (Vague Online $ Share) Upsetting? (No Accountable Solution) Hows Your Ad Revenue? tyBit, Inc all rights reserved.
Search Engine Precision + Ad Network CPM Model Complete Hosted Software Solution Rich Media (Text, Banner, Video) Ad Serving Platform Serves Rich Media Ads Based on Content Analysis Effectively Targets and Monetizes Web Site Traffic What is AdParity ? tyBit, Inc all rights reserved.
How Does AdParity Work ? tyBit, Inc all rights reserved. Ad Delivery Process
Always Available 24/7 Self Service Platform Complete Online Anywhere Ad Management Rich Media Serving Text, Video, or Audio Expand Placements to 1000s of Affiliate Locations Pay Per Click, Pay Per Zone or Keyword Position Transparent Billing Shows Who Clicked & When Your Ads Tied to Content by Keywords Why Use AdParity ? tyBit, Inc all rights reserved. Advertiser Benefits
Increase Revenue – Direct Relationship w/ Advertiser Self Service 24/7 Always On Revenue Source 3 rd Party Ad Networks Backfill Direct Advertiser Reclaim Your Visitors & Customers – No AP Hijacking Private Labeled to Your Brand (Not Google or Yahoo) Hosted Solution – No Installations or Updates! Why Publishers Use AdParity ? tyBit, Inc all rights reserved. Publisher Benefits
MAPS (Manage, Audit, Prioritize, Synchronize) 3 rd Party Ad Networks Must Bid & Compete to Backfill Your Direct Advertisers Convert your Misplaced Traffic to Valuable Ad Space Become Your Own Search Engine and Ad Network We will Provide You with Backfill Ads (Plug & Play) No Risk (Try-Buy) Free Training & Support Want Instant Traffic Revenue ? tyBit, Inc all rights reserved. Publisher Benefits Continued
MAPS M MManage Backfill Service with Preferences & Reports A AAudit Impressions, Clicks & Revenue 3 rd Party Providers P PPrioritize ads Based on Highest ROI to You S SSynchronize Multiple ad Feeds and Deliver as One Result tyBit, Inc all rights reserved.
MAPS Delivery System Confidential tyBit, Inc all rights reserved.
Example MAPS Example Ads prioritized based on rates. Provider 1 pays a 60% revenue share.Provider 3 pays a 45% revenue share. Provider 2 pays a 50% revenue share.Provider 4 pays a 40% revenue share. Position on PageAd ProviderBid Per ClickRevenue ShareReceived Per Click 1tyBit$ %$1.00 2Provider 1$1.0060%$0.60 3Provider 2$1.0050%$0.50 4Provider 3$1.0045%$0.45 5Provider 4$1.0040%$0.40 We anticipate ads from other sources may have higher bids than tyBit ads. Provider 4 has an ad bid of $3.50Provider 1 servers an ad with a bid of $1.40 Provider 2 and 3 have an ad bid of $2.00tyBit serves an ad with a bid of $.75 Position on PageAd ProviderBid Per ClickRevenue ShareReceived Per Click 1Provider 4$3.5040%$1.40 2Provider 2$2.0050%$1.00 3Provider 3$2.0045%$0.90 4Provider 1$1.4060%$0.84 5tyBit$ %$0.75 Confidential tyBit, Inc all rights reserved.
tyBit, Inc all rights reserved.Confidential The tyBit Commitment There are three constituents of tyBit – Advertisers, Users and Publishers or Partners. We appreciate all of you and want to make your experience with tyBit positive, cooperative and mutually beneficial. We wish to ensure that all tyBit constituents are treated fairly. We believe in transparency, accountability and security. So how do we differentiate ourselves from the rest of the Internet Search and Advertising Industry? tyBit Commitment
tyBit, Inc all rights reserved.Confidential tyBit Bill of Rights Users have an absolute right to individual privacy while they search and browse. Users have a right choose which sources they search without being individually tracked. Users have a right to provide input and suggestions to improve their search experience. Advertisers have a right to monitor, audit and dispute results. Advertisers have a right to see the IP addresses that clicked on their ads. Advertisers have a right to receive an itemized bill for their charges. Publishers have a right to protect their proprietary information. Publishers have a right to exclude certain advertisers from their network. Publishers have a right to see how their commissions are calculated. Bill of Rights
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