1. New Innovations in social media & digital marketing
It’s More Than Just Facebook & Twitter
Lauren Cooney
Director, WW Developer Evangelism
Juniper Networks

2. WELCOME TO A 20 MINUTE CRAM SESSION
Agenda:
- Curation
- Social Media Management
- Measurement & Analytics
- Semantic Web (3.0)
- Social Websites

3. CRITERIA 3rd Party Perspective:
- I have not built any of these technologies
- I currently do not work for any of these companies
- Demo/Try/Use Test
Technologies:
- Must Do Something Unique & Different
- Affordable or Free
- Scalable
- Early Stage but Promising

4. CURATION: BUZZWORD OR NOT, IT WORKS PAPER.LI & FLIPBOARD
Master Aggregator
Amazing User Interface
Easy Curation
Not Corporate Yet…
Twitter & Facebook Aggregator
Decent User Interface
Easy & Free Curation
More Features Needed
Content Curation is a new buzzword
But it’s not new. This is what links on a page were to us back in the 90s
Now it’s automated – lots of debate on human curation vs computer curation – but computer scales.
With better User Interface, easier ways to scale – both content collection and out to people –
Very important
2 of the best out there

5. SOCIAL MEDIA MANAGEMENT: SOCIALFLOW
- Best Time & Content For a Tweet or Facebook Post
- Metrics & Reporting
- Acts on Real-time Intelligence
- Great Dashboard Analytics
- Tip: Can Try Now with Beta Offer
“Optimized” Publishing
- Uses bit.ly algorithm to help with this
Takes the guesswork out
Can take tweets, send them when relevant, etc.

6. MEASUREMENT & ANALYTICS: HOOTSUITE
- Provides inexpensive measurement & analytics
- Easy-to-Use & Scalable
- Multi-faceted (pluggable)
- Trusted by Community
- Team Collaboration
- Internationalization
Multi-faceted (plug into mostly anything social)
Team collaboration with tasks associated (Scale)
Twitter, Facebook, LinkedIn, Ping.fm, Wordpress & more

7. SEMANTIC WEB: IBM DELIVERS COGNOS CONSUMER INSIGHTS
Business Drivers
Customer Care
Corporate Reputation
Campaign Effectiveness
Competitive Analysis
Product Insight
Product Capabilities
Source Areas
Dimensional Analysis
Filtering
Voice
Keyword Search
Dimensional Navigation
Drill Through to Content
Relevant Topics
Associated Themes
Ranking and Volume
Relationship Tables
Relationship Matrix
Relationship Graph
COMPREHENSIVE ANALYSIS
SENTIMENT
EVOLVING TOPICS
AFFINITY ANALYTICS
FACEBOOK
BLOGS
DISCUSSION FORUMS
Was a project
Showcased at a board meeting
Execs Amazed at what technology could do
Now delivering it as a product
More for SMB or Enterprise – but big bang for buck
Intelligent Data = Semantic Web
Semantic software uses a variety of techniques to analyze and describe the meaning of data objects and their inter-relationships. These include a dictionary of generic and, often, industry-specific definitions of terms, as well as analysis of grammar and context to resolve language ambiguities such as words with multiple meanings.
The purpose of resolving language ambiguities is to help ensure, for example, that a shopper who does a search using a phrase like "used red cars" will also get results from Web sites that use slightly different terms with similar meanings, such as "pre-owned" instead of "used" and "automobile" instead of "car."
We’ve designed the product around business drivers that determine the impact of social media on brand, product and service.
These business drivers shape the underlying capability areas, which include:
The industry’s most robust search capability
Multi-dimensional sentiment analysis
Contextual affinity relationships to key points of analysis
And related and relevant topic association above and beyond what you initially search and analyze
This is all completed and assessed across diverse and multiple source areas – from facebook, to billions of discussion boards, to Twitter to Newsgroups.
TWITTER
NEWSGROUPS
MULTILINGUAL 7 7

8. SOCIAL WEBSITES: ADOBE/DAY & JIVE
Getting Social Has Never Been Easier
Do-It-Yourself Publishing
Drag & Drop Functionalities
Social Integration Capabilities
Community Profiles & Blogs
YouTube, Slideshare, Twitter, Facebook, LinkedIn.

9. Contact:
Lauren Cooney
Director, WW Developer Evangelism
Juniper Networks