1. Marketing Team

2. Marketing trends: LinkedIn

3. The Cold Call is Dead B2B purchases are influenced by social media (1) Of buying decisions are made before sales rep is involved (2) Of cold calls do not work (3) Of marketers report their social media activities help them gain awarenes (4) Of marketers see leads generation benefits when they spend six hours a week on social media. (4) Of marketers find increased market intelligence when they spend six hours a week on social media. (4) Social Media is a Critical Tool for lead generation & Qualification How have today’s Enterprise buyers evolved?

10. Microsoft Campaigns

11. Reimagining The Enterprise (BDM & Industry) CityNext

13. Enterprise Social: Work Like A Network Target Audienc e Business Decision Makers (BDMs), including CEOs, CMOs, and HR Leads Suggested Execution Guidance – Events & Post-event follow-up Web Banners Search Engine Marketing Social Engagement Digital Email Direct Mail Partner-led in-house events Third Party Associations Digital event series BDM roundtables Invite customer as guest speaker Events Combine Direct Proposal with Partner offer Offers should be exclusive, most successful proposals include a competitive financial incentive Direct Proposals Post Direct Proposal Telemarketing Followup Post-Event Telemarketing Followup Telemarketin g Invite to upcoming events Invite to Microsoft CIE Subscribe to Newsletter Follow on Twitter Nurture (OO) 12345 Direct mail to prospects and existing opportunities to drive event registration Event Content delivered at different types of events Send Proposal to customer post-event Post Direct Proposal Telemarketing Followup PathCustomer ActionCustomer Journey Activity  Registered, Didn’t attendTelemarketing Followup Invited, Didn’t RegisterTeleprospecting call, investigate if the event was appropriate to their current business challenges  Sent Proposal, Didn’t respondTeleprospecting call, investigate if the proposal was appropriate to their current business challenges 1 Digital Demand generation to Partner Site Campaign Description The Enterprise Social space is both hot and fragmented. Over the next 12-18 months, most Enterprises will define their strategy for Enterprise-Social solutions, whether focused more broadly on team collaboration, or more specific to areas such as accelerating innovation, engaging employees, etc. Microsoft and their partners have a tremendous opportunity to partner together and drive thought leadership in this space by selling the vision and value of working like a network to BDMs and triggering a transition to the Microsoft Cloud and O365. Microsoft’s vision for Enterprise Social are driven by a cross-product roadmap that includes Yammer, O365, SharePoint Online, Dynamics CRM and Lync/Skype. This campaign will help partners: -Position themselves as a thought leader in the Enterprise Social space -Drive Customers to the Microsoft Cloud with O365 -Win against Google and other competitors Campaign Architecture Product Alignment Yammer Lync, Office 365, Dynamics CRM, Sharepoint, Skype

14. Productivity: Modern productivity experiences Target Audienc e Business Decision Makers (BDMs), including CEOs, VP of Sales, CFOs and HR Leads Suggested Execution Guidance – Digital Event & Post-event follow-up Web Banners Search Engine Marketing Social Engagement Digital Email 3rd party association email Direct Mail Third Party Associations Digital event series Invite customer as guest speaker Digital Event Series Invite attendees to an exclusive partner-led CIE Partner-Led CIE Post Direct Proposal Telemarketing Followup Post-Event Telemarketing Followup Telemarketing Invite to upcoming events Invite to Microsoft CIE Subscribe to Newsletter Follow on Twitter Nurture (OO) 12345 Direct mail to prospects and existing opportunities to drive event registration Event Content delivered at different types of events Invite customer to Partner-led CIE Post Direct Proposal Telemarketing Followup PathCustomer ActionCustomer Journey Activity  Registered, Didn’t attendTelemarketing Followup Invited, Didn’t RespondTeleprospecting call, investigate if the event was appropriate to their current business challenges  Sent Proposal, Didn’t respondTeleprospecting call, investigate if the proposal was appropriate to their current business challenges 1 Digital Demand generation to Partner Site Campaign Description The paradigm for Productivity is shifting. From being delivered via on premises servers to the cloud. End points are changing from primarily a PC to a wide variety of devices and form factors. BDMs and End users are becoming much more influential in the buying process. The Productivity campaign will help Microsoft and their partners showcase the best Productivity solution for companies and individuals to succeed in this hyper digital and fully connected world. Together we will achieve this by telling stories around key scenarios that will target specific Technology and Business audiences. This campaign will help partners: -Engage with business decision makers with customer-centric scenarios -Seize the mobile opportunity -Drive Customers to the Microsoft Cloud with O365 -Win against Google and other competitors Campaign Architecture Product Alignment Yammer, Office 365, Dynamics CRM, Lync, Sharepoint, Skype

15. Mobility: Real-time, Anywhere Access Target Audienc e Business Decision Makers including VP of Sales and CMOs & IT Decision Makers Suggested Execution Guidance – Events & Post-event follow-up Web Banners Search Engine Marketing Social Engagement Digital Email Direct Mail Partner-led in-house events Third Party Associations Digital event series BDM roundtables Invite customer as guest speaker Events Invite customers interested in LOB apps to attend Siena App Clinic Siena App Clinic Combine Direct Proposal with Partner offer Offers should be exclusive, most successful proposals include a competitive financial incentive Direct Proposal Post Direct Proposal Telemarketing Followup Post-Event Telemarketing Followup Telemarketing 1234 Direct mail to prospects and existing opportunities to drive event registration Event Content delivered at different types of events Invite customer to Siena App Clinic PathCustomer ActionCustomer Journey Activity  If BDM contactSend Direct Proposal to customer with appropriate call-to-action/offer 1 Digital Demand generation to Partner Site Campaign Description In today’s mobile first; cloud first world winning in devices & mobility is paramount for Microsoft and its partners. By 2017, the worldwide device market will grow to 5B devices; with smartphones and tablets growing at the fastest pace – 28% and 30% respectively (IDC). The Enterprise Mobility campaign will focus on driving two specific priorities: 1.Growing share of Surface, Nokia and 3rd party Windows devices used in by commercial customers in mobility scenarios 2.Monetizing on Microsoft services across all mobile devices used by commercial customers Campaign Architecture Product Alignment Windows Microsoft Azure, Dynamics, Visual Studio, Surface, Windows Phone, 3P Hardware, Windows Intune, System Center Post Direct Proposal Telemarketing Followup Send customers Direct Proposal with appropriate offer 5

16. Platform: Innovation in the datacenter & in the cloud Target Audienc e IT Decision Makers Suggested Execution Guidance – Events & Post-event follow-up Web Banners Search Engine Marketing Social Engagement Digital Email Direct Mail Partner-led in-house events Third Party Associations Digital event series BDM roundtables Invite customer as guest speaker Events Invite customers to an Immersion event to accelerate opportunities Immersion Combine Direct Proposal with Partner offer Offers should be exclusive, most successful proposals include a competitive financial incentive Direct Proposal Post Direct Proposal Telemarketing Followup Post-Event Telemarketing Followup Telemarketin g 12345 Direct mail to prospects and existing opportunities to drive event registration Event Content delivered at different types of events Invite customers to an exclusive Immersion event Post Direct Proposal Telemarketing Followup PathCustomer ActionCustomer Journey Activity  Registered, Didn’t attendTelemarketing Followup Invited, Didn’t RegisterTeleprospecting call, investigate if the event was appropriate to their current business challenges 1 Digital Demand generation to Partner Site Campaign Description The power of cloud brings both opportunities and challenges to the enterprise. To take on the challenges of big data and mobility, customers need the right platform. Customers need a platform that will support the technology that every department, every function needs to stay productive and help your business compete. Customers need a platform that can help you meet the wave of demands for new applications, new services, and additional capacity that have to be handled right now. This campaign will help partners: -Position themselves as a trusted advisor offering innovation in the on- premises datacenter with Microsoft -Drive demand for hybrid solutions, Azure and Office 365 -Win against Amazon Web Services, VMWare and other competitors Campaign Architecture Product Alignment Microsoft Azure, StorSimple, System Center, Windows Server Send customers Direct Proposal with appropriate offer

17. Insight: Faster business insights on any data Target Audienc e IT Decision Makers & BDMs Suggested Execution Guidance – Events & Post-event follow-up Web Banners Search Engine Marketing Social Engagement Digital Email Direct Mail Partner-led in-house events Third Party Associations Digital event series BDM roundtables Invite customer as guest speaker Events Microsoft invites customers to an Immersion event to accelerate opportunities Data Insights Immersion BI Quickstart Program – 1-5 day structured engagement delivered by partners that helps showcase the capabilities of Microsoft BI to customers using their own data. BI CIE Post-Event Telemarketing Followup Telemarketin g 12345 Direct mail to prospects and existing opportunities to drive event registration Event Content delivered at different types of events Invite customers to an exclusive Immersion event Partner leads Telemarketing Followup PathCustomer ActionCustomer Journey Activity  Registered, Didn’t attendTelemarketing Followup Invited, Didn’t RegisterTeleprospecting call, investigate if the event was appropriate to their current business challenges 1 Digital Demand generation to Partner Site Campaign Description The power of cloud brings both opportunities and challenges to the enterprise. To take on the challenges of big data and mobility, customers need the right platform. Customers need a platform that will support the technology that every department, every function needs to stay productive and help your business compete. Customers need a platform that can help you meet the wave of demands for new applications, new services, and additional capacity that have to be handled right now. This campaign will help partners: -Position themselves as enterprise-grade data solution providers -Drive demand for BI and modern data warehousing solutions -Win against Oracle, SAP and other competitors Campaign Architecture Product Alignment Microsoft Azure HDInsight, Power BI for Office 365, SQL Server, SQL Server Premium, Microsoft Azure DB Partners invite DII attendees to BI Quickstart program (with PCMM/PSE)

18. Reimagining the Enterprise Target Audienc e IT & Business Decision Makers Suggested Execution Guidance – Events & Post-event follow-up Web Banners Search Engine Marketing Social Engagement Digital Email Direct Mail Partner-led in-house events Third Party Associations Digital event series BDM roundtables Invite customer as guest speaker Reimagining the Enterprise Summits Select partners supporting the Reimagining the Enterprise Summits to host interested BDMs at a partner-led CIE Partner-led CIE Combine Direct Proposal with Partner offer Offers should be exclusive, most successful proposals include a competitive financial incentive Through Partner Direct Proposal Post-Event Telemarketing Followup Telemarketin g 12345 Direct mail to prospects and existing opportunities to drive event registration Event Content delivered at different types of events Invite customers to an exclusive Immersion event Partner leads Telemarketing Followup PathCustomer ActionCustomer Journey Activity  Registered, Didn’t attendTelemarketing Followup Invited, Didn’t RegisterTeleprospecting call, investigate if the event was appropriate to their current business challenges 1 Digital Demand generation to Partner Site Campaign Description The Reimagining The Enterprise campaign is the ‘One Microsoft’ demand generation campaign that establishes Microsoft as the end-to-end vendor of choice in the Enterprise in a mobile-first and cloud-first world. Through compelling customer-centric stories with partners, we demonstrate our ability to accelerate business agility with comprehensive and connected technologies, providing the building blocks for the right solution for each of our customers. Together, we engage customers with thought leadership on technology trends and topics our key audiences care about. This campaign will help partners: -Position themselves as a trusted advisor offering innovation in the on- premises datacenter with Microsoft -Drive demand for hybrid solutions, Azure and Office 365 -Win against Amazon Web Services, VMWare and other competitors Campaign Architecture Product Alignment All Enterprise products, solutions, and services Send customers Direct Proposal with appropriate offer & BDM messaging

19. CityNext: Can you imagine what’s next for your city? Target Audienc e IT & Business Decision Makers Suggested Execution Guidance – Events & Post-event follow-up Web Banners Search Engine Marketing Social Engagement Digital Email Direct Mail Third Party Associations specifically City Leader associations Third Party City Leader Events Invite customers to CityNext Conference Host exclusive City BDM Roundtables with Microsoft Microsoft CityNext Conference Combine Direct Proposal with Partner offer Offers should be exclusive, most successful proposals include a competitive financial incentive Through Partner Direct Proposal Post-Event Telemarketing Followup Telemarketin g 12345 Direct mail to prospects and existing opportunities to drive event registration CityNext Event Content delivered at third party events Invite customers to an exclusive Immersion event Partner leads Telemarketing Followup PathCustomer ActionCustomer Journey Activity  Registered, Didn’t attendTelemarketing Followup Invited, Didn’t RegisterTeleprospecting call, investigate if the event was appropriate to their current business challenges 1 Digital Demand generation to Partner Site Campaign Description For the first time in history, more than 50 percent of the world’s population lives in urban areas, and by 2050 nearly 70 percent of the global population will live in cities. Cities are gathering places for higher education, they drive advances in public safety and healthcare, and the modernization of public services. Cities are the engines of new ideas and businesses that will drive technology adoption and breakthroughs in the future. This campaign will help partners: -Be uniquely positioned to provide a people-first “citizen-centric” approach to smart city technology—helping cities to modernize—and provide citizens with a safer, healthier place to live and access to high-quality education. -Engage with BDMs in public sector organizations e.g. Mayors, City CTOs, City Managers -Win against IBM, CISCO and other competitors in this space. Campaign Architecture Product Alignment All Enterprise products, solutions, and services Send customers Direct Proposal with appropriate offer & BDM messaging

20. JanuaryFebruaryMarch CTM – Q3 Execution Summary LNM Webinar LNMComms Mobility – Windows Tablets TCO WIWebinars Productivity & Social Azure WS 2003 EOS Azure Storage/ Disaster recovery Azure Test&Dev Azure Infra Est. Extension Azure Web Sites

21. SMB – Q3 Execution Summary

23. Prioridades en FY15 One Enterprise

24. Tres enfoques estratégicos12 3

25. Eventos regionales & locales Q3Q4 EneroFebreroMarzoAbrilMayoJunio Insights El dividendo de la data Platform Windows Server 2003 Fin de Soporte Sales Productivity (enfoque tecnico) Sales Productivity (enfoque de negocio) Productivity & Social (Dynamics) Webcasts Producto Platform Escenarios de consumo de Azure Platform Transforme su centro de datos Platform Escenarios de consumo de Azure Mobility TCO de las tabletas Windows Webcast soluciones Eventos Desayuno con CFOs Evento de la Nube Email LNM Google Compete Escenarios de consumo de Asure CIERRE DE AÑO FISCAL

26. Recursos para generar demanda Windows Server Office 365 Windows XP upgrade Azure System Center PROD. ESTRATEGICOS SOLUCIONES SQL and Business Insights Sales Productivity Office 365 + CRM CityNext Unsolicite d Proposals, Email, Telemktg Eventos, Webcasts, CIEs, Demos Oferta de Adopción Mobility POC Discount on SQL Unsolicite d Proposals, Telemktg, Email Eventos, Webcasts, CIEs, Demos Compete Legacy Esquemas de licenciamient o y bundles que integran nuestro offering de cloud Recursos aquí Recursos aquí Recursos aquí Recursos aquí Recursos aquí Recursos aquí 0% 100%

27. Webcasts Haga que su cliente tome ventaja de la temática que se incluirá en el webcast, y continúe acelerando estas oportunidades.

28. Preguntas para el cliente Microsoft Azure Microsoft Visual Studio 2013 Windows Server 2012 R2 Hyper-V SQL Server 2014 Microsoft Dynamics DPOS (antiguo Power BI) Microsoft Excel Microsoft Yammer SharePoint Microsoft Lync Dynamics Social Listening Microsoft Office 365 Microsoft Outlook + Exchange Microsoft Lync Microsoft SharePoint Microsoft Windows Windows Phone Windows Devices Como se adapta la nube a mi infraestructura de servidores? Como crear y migrar apps de manera facil? Como agilizar el manejo de datos en mi empresa? Como darle a mis empleados herramientas robustas de analisis de datos? Como lograr que mis empleados colaboren de manera mas efectiva? Como tomar decisiones de negocio en tiempo real basado en el input de los clientes? Como mantener la productividad de mis colaboradores? Como se adapta la nube a las necesidades de mi negocio? Como manejar los dispositivos de mis empleados de manera mas segura? Como unificar el trabajo y la vida personal en un solo dispositivo? Generar experiencias en el cliente que sean envolventes, recorriendo todos los roles y todas las necesidades de una empresa.

29. Calls to action Sincronicemos sus planes de mercadeo con los nuestros, así se aprovechan al máximo las herramientas que hay disponibles para acelerar sus negocios. Aproveche las herramientas de mercadeo que hemos puesto a su disposición para estrechar su relación con los clientes y hacer mejores negocios. Trabaje con el equipo local de marketing para asegurar que las acciones de Microsoft están potenciando el crecimiento de su negocio. 1 2 3