1. Summary of findings By: Akmal, Alvin, Chong Yuh, Harvind, Subha & Xia Yin 11S416

2. The History Of The Great iPad… The ipad (ipad software) is also known as the internet protocol adapter. The iPad project was initiated in 1993 by Phillip L. Becker. The much rumoured Apple iPad was then announced on January 27, 2010 by Steve Jobs (the CEO of Apple Inc). In april 2010, apple released the first ipad and it sold over 3 million in over 80 days. The number of units sold are14.79 million (as of 25 December 2010).

3. Substitutes for the iPad… There are many substitutes for iPad These are the top 5 iPad alternatives: Notion Ink Pixel Qi screen integration ARM CortexA9 power 3.2mp camera Reverse-side trackpad HDMI output Micro SD card slot Accelerometer Ambient light sensor GPS

4. Substitutes for the iPad… Microsoft Courier Folding dual screen Pen and touch-controlled digital journal/eReader Pen-centric interface (handwriting recognition)

5. Substitutes for the iPad… HP Slate 10inch multi-touchscreen Windows 7 Flash video playback WiFi Bluetooth Broadcom Crystal HD accelerator Front webcam

6. Substitutes for the iPad… ICD Ultra 7-inch resistive single-touch display 256mb RAM 512mb ROM 4GB internal flash memory 3G option Front 1.3mp camera HDMI output Micro SD card slot SIM card slot Accelerometer FM radio Ambient light sensor GPS option

7. Substitutes for the iPad… Blackberry playbook tablet Dual-core 1GHz processor 1GB RAM 3MP front camera 5MP back camera WiFi Bluetooth

8. Complements for the iPad… Complements are gadgets such as iPad covers and iPad speakers (e.g. the mantis speaker)

9. 1) Improvements in technology 2) increase in standard of living (SOL) Recent developments

10. Price of product (producer) Improvement in technology Higher demand for normal goods Increase in price of normal goods

11. State of technology Improvements in technology Newer methods to produce goods more effeciently Lower unit cost of production and higher profit per unit of output.

12. Price of product (consumer) Increase in price of normal goods A decrease in the quantity demanded for normal goods. ( due to the income effect and substitution effect).

13. Income Increase in standard of living Increase in income for the people Increase in the demand for normal goods. This may be due to economies recovering after the recession while the iPad was released(April 2010)

14. Sources: http://www.engadget.com/2010/04/03/apple-ipad-review/ http://ipadreview.com/ipad-speakers/ http://www.ppa.co.uk/press-and-media/news/2010/november/the-economist- complements-print-with-ipad-edition/ http://www.netbooknews.com/3065/top-5-ipad-alternatives-do-you-think- they-s... Thank You!