1. Project A Group 2: Jingwen, Keith, YongLing, Borui DD SS WEBQUEST 2011 (IPAD)

2. WHAT IS IPAD? Announced on January, 2010. Before that, all the tablet computers in the market used pressure-triggered stylus. With the advent of Apple iPad, we got the chance to enjoy the multi-touch display, accelerometer, built-in Bluetooth and fast web browsing etc.

3. HOW IS THE PRICE OF IPAD DETERMINED? As the pioneer of this kind of newly invented tablet computer, iPad had no competitors when it was first introduced into the tablet market in 2010. (NO SUBSTITUTES AT THE BEGINNING) Hence, its price was not determined by the market mechanism and the concept of demand and supply did not apply to the pricing strategy of iPad. Due to its limited usage and size, it price should be lower than that of a computer and higher than that of a mobile phone. Also, cost of production, tax and profit maximisation has to be taken into consideration when Apple determines the price of iPad.

4. WHAT ARE THE COMPLEMENTS FOR IPAD? iPad Keyboard Dock iPad case iPad Camera Connection Kit iPad 10W USB Power Adaptor iPad Dock Connector to VGA Adapter

5. WHAT ARE THE SUBSTITUTES (FOLLOWERS) FOR IPAD? Samsung Galaxy Tab BlackBerry Playbook Viewsonic ViewPad 7 Advent Vega Motorola Xoom

6. ACKNOWLEDGEMENTS Top 20 best tablet PC iPad alternatives http://www.techradar.com/news/mobile-computing/top-20-best-tablet-pc-ipad-alternatives- 690596 http://www.techradar.com/news/mobile-computing/top-20-best-tablet-pc-ipad-alternatives- 690596 Wikipedia Ipad http://en.wikipedia.org/wiki/Ipad Wikipedia Tablet Computer http://en.wikipedia.org/wiki/Tablet_computer

7. THANK YOU!