1. Team 5 Ashley Gonzenbach Diana Perkins Brian Byrne Amanda Long

2. Foods Production and Distribution company Mission Statement “Anywhere, anytime, everyday. No matter what the occasion, we take food to heart. Our higher purpose, make today delicious, is about much more than the products we make. It defines us, unites us, and inspires us to make a delicious difference in our company, in our communities, and in our world.”

3. Goals & Values Build & maintain a high performing organization Open, honest, and trustworthy company Reliable to all employees & customers

4. Kraft Overview Industry Overview Five Forces Model – Specific Environment Rivalry New Entrants Substitutes Bargaining Power of Customers Bargaining Power of Supplier Competitive ForceDegree of Competition Rivalry Among Existing FirmsHigh Threat of New EntrantsModerate Threat of Substitute ProductsLow Bargaining Power of CustomersLow Bargaining Power of SuppliersHigh

5. General Environment Economic Demographic Sociocultural Political-Legal Technological Strategy Canvas Kraft benefits from cost leadership Grow to be a blue ocean Four Actions Framework Kraft should consider the factors Help to increase customer value

6. Strategic Managers & Management Team CEO Irene Rosenfeld Level 5 Leadership Corporate Structure North America Europe Developing Markets Corporate Culture Inspire employees Community Involvement

7. SWOT Analysis Strengths Leading Brands in Diversity Second Largest Company Global Sales Weaknesses Launching Difficulty Poor Stock Performance Strong Competition

8. Competitive Advantages & Key Success Factors Cost Leadership Differentiation

9. Gross Profit Margin – Productivity Fixed Asset Turnover 45% Goodwill Gross Profit Margin 200420052006200720082009 Kraft39.20%37.00%36.00%36.10%33.80% 33.21% ConAgra25.50%24.60%24.30%25.60%23.40% Nestle60.70%65.70% 66.00%65.50% 56.92% Heinz35.10%39.80%38.20%35.80%37.70% 36.54% Sara Lee41.60%39.20%40.10%38.70%37.00% 38.28% Average 40.73%42.33%42.08%41.53%40.90%38.79%

10. Return on Equity Advertising Sales Ratio 20042005200620072008 Kraft12581314139615541639 ConAgra368321334452393 Nestle29843034325034463651 Sara Lee460425452433342 Heinz286.1273.7296.9315.2339.3 Average10711073114512401272 Advertising Expenditures

11. Overall - very little problematic Alternative #1 : Reconsider Investment in PPE to cut costs Alternative #2 : Increase Cash on Hand

12. Thrives on Teamwork Collaboration Strong corporate culture Second Largest Food Company Brand Diversity Global Sales Expanding Growth Grown past 3 years consistently Sustain long-term growth