1. An MD’s Calling to Donation What Is a Champion: Keys to Success in Building an Organ Procurement Program Takkin Lo, MD, MPH, CWSP Founding Director, Organ Procurement Service Former Director, Medical Intensive Care Service Director, Hyperbaric & Wound Treatment Center Loma Linda University Loma Linda, California

3. Myths It’s my way or the highway A service is built on rapport, and not on first impressions Employees are there because they love you We’re so, so, so gooooood! Don’t call us; we’ll call you People remember you by your good deeds

4. Myths Things will get better on their own I can “wing it” on my presentation Leave the details to the underlings Complainers are trouble makers Once you’re mine, it’s forever

5. Principles of a Successful Champion Understand selling Things do not get better on their own It’s better to listen than to talk Words that kill (painting the wrong picture) Sincerity goes a long way Pay attention to details Don’t let the program slump Keep in touch

6. Characteristics of a Champion Have a burning desire to prove something to someone Radiate confidence and strength in his walk, talk, and overall presence Balance ego drive and the need for success with warm and sincere empathy for the people he serves

7. Characteristics of a Champion Highly goal-oriented Do what he plans to do in writing daily Lives in the present moment and keeps his enthusiasm through crises Keeps himself in a positive shell and avoids jealousy, gossip, anger, or negative thinking

8. Characteristics of a Champion He loves people and uses money instead of loving money and using people He invests monthly in the greatest investment on earth, his mind Be a product of the product (or service) Gives every presentation 110%

9. YOU WON’T ALWAYS WIN I never see FAILURE as FAILURE, but only as… –a learning experience –the negative feedback I need in order to change my direction –the chance to develop my sense of humor –the opportunity to practice my techniques and perfect my performance –the game I must play to win

10. Tom Mone, CEO OneLegacy, OPO-SoCal.

11. Gina McBride, RN, MPH Director, Breakthrough Collaborative Initiatives, HRSA, Division of Transplantation

13. The Champion’s Creed I’M NOT JUDGED BY THE NUMBER OF TIMES I FAIL, BUT BY THE NUMBER OF TIMES I SUCCEED; AND…

14. The Champion’s Creed AND… THE NUMBER OF TIMES I SUCCEED IS IN DIRECT PROPORTION TO THE NUMBER OF TIMES I CAN FAIL AND KEEP TRYING!

15. How to “Master The Art?” Meet with Program Director and staff regularly Develop and implement the program’s business plan Be disciplined Evaluate, monitor, and adjust your skills Provide cost effective, quality care

16. Tips for a Successful Champion Communicate!COMMUnicate!COMMUNICATE!YOU ARE THE BEST ADVERTISEMENT ADVERTISEMENT FOR THE SERVICE!

17. “Lifesaving Benefits of Organ Donation Adds Greatest Meaning to Reincarnation”: Sabrina Ho, One Legacy, International Daily News

18. Marketing Responsibilities of a True Champion Essential in development & implementation of program’s business plan Be a leader for educational outreach Promote program to medical staff & community Be the spokesperson for any media opportunities Create business plan unique to target audience

19. Key to Success TO BE SUCCESSFUL: “All team member must have a sense of ownership for the program, a willingness to cooperate and learn from one another, and an aggressive & compassionate attitude toward providing the best kind of quality care for each patient encountered.” Takkin Lo, MD--2001

20. What Is a Champion? SUMMARY Myths and truths unfolded Definition of a Medical Champion Principles of a successful Medical Champion Mastering the “Art”

21. An Interview with a Transplant Surgeon (Pedro Baron, MD LLUMC), to the tune of: “Tomorrow” from the Broadway’s Show: Annie!