1. 13 Things to Know About Teens and Technology Lee Rainie, Director, Pew Internet Project July 23, 2014 ACT – College Enrollment Planners Chicago Email: Lrainie@pewinternet.orgLrainie@pewinternet.org Twitter: @Lrainie

3. Dispelling myths

4. 1) No playbook for new environment

5. 2) No sure cure for making contact

6. Stupid Narcissistic Privacy indifferent Materialistic Anti-social Mean Especially savvy ‘digital natives’ 3) Teens are not an alien species Teens are more _____

7. What is different about them does tie to technology

8. 4) Teens have tech-saturated lives 95% use internet / ~ three-quarters have broadband at home 74% access internet on mobile device – 25% “cell mostly” internet users 78% have cell phones / 47% have smartphones – 80% have desktop/laptop – 23% have tablet computers 81% use social networking sites – 76% use Facebook - 24% use Twitter – Approx. from young adult data: a quarter of teens use Instagram; 1 in 7 use Pinterest; 1 in 10 use Tumblr

9. 5) This has networked information Pervasive / portable / persistent Personal via new filters Participatory / spreadable Linked Replicable and editable Immediate Timeless / searchable Given meaning via networks / algorithms

10. Implications for learners and information seekers

11. 6) Information is a ‘third skin’

12. 7) Teens have a new attention layer – “continuous, partial”

13. 8) Teens have a fifth lobe

14. 9) Teens participate in the ‘fifth estate’

15. 10) There is a Yin and Yang story when it comes to the way this affects teens’ research

16. Online survey of 2,462 Advanced Placement and Writing Teachers 77% of teachers surveyed say the internet and digital search tools have had a “mostly positive” impact on their students’ research work 87% agree these technologies are creating an “easily distracted generation with short attention spans”

17. 76% of the teachers in this study strongly agree “the internet enables students to access a wider range of resources than would otherwise be available” 76% strongly agree that internet “search engines have conditioned students to expect to be able to find information quickly and easily”

18. 65% agree to some extent that “the internet makes today’s students more self- sufficient researchers” 83% agree that the “amount of information available online today is overwhelming to most students”

19. 90% agree that “the internet encourages learning by connecting students to resources about topics of interest to them” 71% agree that today’s digital technologies “discourage students from using a wide range of sources when conducting research”

20. Grading students’ research skills

21. What is the future of learning? -- Shana Ratner (1997) “Emerging Issues in Learning Communities” New: Learning as a process Knowledge is objective and certain Old: Learning as transaction Knowledge is subjective and provisional

22. New: Learning as a process Learners receive knowledge Old: Learning as transaction Learners create knowledge What is the future of learning? -- Shana Ratner (1997) “Emerging Issues in Learning Communities”

23. New: Learning as a process Knowledge is organized in stable, hierarchical structures that can be treated independently of one another Old: Learning as transaction Knowledge is organized “ecologically”- disciplines are integrative and interactive What is the future of learning? -- Shana Ratner (1997) “Emerging Issues in Learning Communities”

24. New: Learning as a process We learn best passively, by listening and watching Old: Learning as transaction We learn best actively doing and managing our own learning What is the future of learning? -- Shana Ratner (1997) “Emerging Issues in Learning Communities”

25. New: Learning as a process Our “intelligence” is based on our individual abilities Old: Learning as transaction Our “intelligence” is based on our networks What is the future of learning? -- Shana Ratner (1997) “Emerging Issues in Learning Communities”

26. How will hyperconnected Millennials live? http://pewinternet.org/Reports/2012/Hyperconnected-lives.aspx http://pewinternet.org/Reports/2012/Hyperconnected-lives.aspx

27. Vote for …

28. Millennials’ future In 2020 the brains of multitasking teens and young adults are "wired" differently from those over age 35 and overall it yields helpful results. They do not suffer notable cognitive shortcomings as they multitask and cycle quickly through personal- and work-related tasks. Rather, they are learning more and they are more adept at finding answers to deep questions, in part because they can search effectively and access collective intelligence via the Internet. In sum, the changes in learning behavior and cognition among the young generally produce positive outcomes.

29. … or …

30. Millennials’ future In 2020, the brains of multitasking teens and young adults are "wired" differently from those over age 35 and overall it yields baleful results. They do not retain information; they spend most of their energy sharing short social messages, being entertained, and being distracted away from deep engagement with people and knowledge. They lack deep- thinking capabilities; they lack face-to-face social skills; they depend in unhealthy ways on the Internet and mobile devices to function. In sum, the changes in behavior and cognition among the young are generally negative outcomes.

31. Millennials’ future Change for the better 52% Change for the worse 42%

32. 11) Theme - Supertaskers

33. 12) Theme – New winners/losers

34. 13) Theme – The distracted are toast

35. 6 media zones

36. 1) STACKS

37. How it works Motive – learning, mastery, productivity Content – actionable info, how-to sensibility, links and other resources Device – desktop / laptop Engagement – full attention – vertical reading Influentials – trusted brands and known experts (professional and amateur) ~ Mindshare – quarter to a third of media time

38. Implication for message makers Engagement strategy – Search optimized / findable – Acting as information sherpas – Problem solving mindset – Cut and paste – FAQs – How-to videos – Feedback friendly

39. 2) SIGNALS

40. How it works Motive – real-time awareness Content – headlines, new information, first impressions matter most Device – smartphone, tablet Engagement – glancing OR galvanized Influentials – brands ~ Mindshare – < 5% of media time

41. Implication for message makers Engagement strategy – News, especially scoops – Deals – Location enabled – Insights from analytics

42. 3) SNACKS

43. How it works Motive – killing time, beating boredom Content – gamified, bite-size headlines, link- dense Device – smartphone Engagement – distracted, quick-twitch Influentials – brands, quality of social network ~ Mindshare – 5%-10% of media time

44. Implication for message makers Engagement strategy – Apps – Immediate connection – Predictable and compelling home screen – Grabby copy / activity – Clear and consistent Return on My Attention

45. 4) STREAMS

46. How it works Motive – catching up / checking in / curiosity Content – news (broad definition), social updates Device – any / all Engagement – continuous partial attention / horizontal scans / sharing Influentials – editors, social networks ~ Mindshare – quarter to a third of media time

47. Implication for message makers Engagement strategy – Apps – Smart curation – Customizable filters – Compelling ecosystem of content – Tagging and saving for future immersion – Social network mediated – Serendipity encounters

48. 5) SOCIALS

49. How it works Motive – friend grooming Content – social, personal, entertaining Device – all Engagement – partial, browsing Influentials – super-networkers / primary nodes in the network ~ Mindshare – 10% of media time

50. Implication for message makers Engagement strategy – Social networks are gatekeepers – Spreadable content – Treat central network nodes like traditional media influences – Enable participation and feedback

51. 5) S YNTHESIZED SPACES

52. How it works Motive – my permissions Content – personalized, anticipatory Device – my surroundings Engagement – immersive, invisible Influentials – my past behavior, analytics, algorithms ~ Mindshare – most waking hours

53. Implication for message makers Engagement strategy – Selective product placement and messaging – Permission-based monitoring / interactions – Careful of privacy sensitivities – Careful of too much “monetization”

54. Marketing Myopia What business are you really in? -- Theodore Levitt Harvard Business Review (1960)

55. Be not afraid