1. NLC PUBLIC SAFETY AND CRIME PREVENTION COMMITTEE March 8, 2015

2. policy Brady is working to engage, mobilize and empower the American public to make homes, schools, workplaces and communities safe Policy  Keeping guns out of the hands of criminals and dangerous individuals (consistent with Second Amendment); Finish the Job of background checks for all gun sales Public Health and Safety Education  Social norms regarding 300 million guns already in circulation and being purchased by law abiding citizens Legal Action  Holding the gun industry accountable for dangerous and irresponsible practices THE BRADY MODEL

3. The nation's only public interest law program devoted to defending reasonable gun laws and reforming the gun industry by representing victims of gun violence (pro bono). Founded 1989. Strategies: Hold irresponsible gun dealers and manufactures accountable for reckless and negligent business practices by representing victims of gun violence to ensure justice for victims and their families. Defend sensible gun violence prevention laws that keep communities safe Challenge and defeat gun laws that harm public safety BRADY’S LEGAL ACTION PROJECT #StopBadApples

4. policy  91.6% of gun dealers do not supply any crime guns  About 7% of dealers have two or more traces  3% of dealers have 5+ traces and sell about 72% of guns traced to crime #StopBadApples

5. policy “I didn't think it was any of my business” —JON SAUERS,FEDERALLY-LICENSED FIREARMS DEALER A Bad Apple Gun Dealer facilitates illegal sales by allowing individuals who pass background checks to purchase weapons for others, or straw purchases. Violation of federal law occurs when the straw purchaser makes a false statement to the firearms dealer by lying on the ATF form—the official firearm transaction record. Since such a small percentage of dealers are responsible for dangerous gun sales, we can identify and stop bad apple gun dealers STOP BAD APPLE GUN DEALERS

6. policy #StopBadApples

7. policy 7 ORGANIZE impacted communities ORGANIZE impacted communities SUCCESSFUL LAWSUITS for victims SUCCESSFUL LAWSUITS for victims EDUCATE AND ACTIVATE broader public EDUCATE AND ACTIVATE broader public EDUCATE GUN DEALERS REFORM Broad adoption of code of conduct ATF shut down dealers REFORM Broad adoption of code of conduct ATF shut down dealers IMPACT Fewer bad apple gun dealers Fewer gun crimes IMPACT Fewer bad apple gun dealers Fewer gun crimes “STOP BAD APPLE GUN DEALERS” CAMPAIGN SUMMARY

8. policy Shut down or reform 50% of “bad apple” gun dealers in 5 years.  Successful suits result in adherence to code of conduct, often dealer license revocation by ATF, monetary settlement sends warning to other “bad apples”.  Public pressure results in adherence to code of conduct.  Industry Adoption of Best Practices provide example for others GOALS #StopBadApples

9. policy  Engage and empower impacted communities through protest events.  Educate and activate broader public through reports, PR events, mass media stories, petitions.  Educate and send clear message to “bad apples”: if you sell guns to criminals, you’ll be held accountable. STRATEGIES #StopBadApples

10. communications LEGAL ACTION 10

11. legal action IMPACT OF LEGAL ACTION # StopBadApples

12. legal action #StopBadApples “BAD APPLE” GUN DEALER CASES

13. legal action 1.Prevent sales of guns to straw purchasers or gun traffickers. 2.Prevent sales to persons prohibited from buying guns or too dangerous to possess guns. 3.Prevent criminals from obtaining firearms through thefts. 4.Ensure that employees are responsible, law-abiding people that are prepared to be effective gatekeepers. 5.Assist law enforcement to investigate and prevent criminal access to guns. 6.Maintain insurance for victims who are entitled to compensation. GUN DEALER CODE OF CONDUCT The gun dealer commits to do all that it reasonably can to prevent dangerous people from obtaining and using firearms, including, but not limited to, doing the following : #StopBadApples

14. communications ORGANIZING 14

15. organizing Create public pressure and awareness against “bad apple” gun dealers:  Pressure dealers to adopt Brady Code of Conduct  Attract media attention to issue and culprits  Create deep ongoing partnership with community based organizations from GVP community and beyond (e.g., impacted communities, law enforcement, faith, Latino)  Create tools and resources for scaling and mass participation  Partner with law enforcement to develop trace reports ORGANIZING GOALS #StopBadApples

16. organizing #StopBadApples Campaign Launch: Chicago Chuck’s Gun Shop in Riverdale, IL  200 protesters (victims, impacted community)  Partnership with Iocal / state groups (faith, victim, GVP)  Supported by and coordinated with Rep. Robyn Kelly Arizona Protest Windy City Pawn Shop in Phoenix, AZ  175 protesters  Engagement of Latino community  Featured speakers Rep. Ruben Gallego and former NCLR Chair

17. organizing 17 #StopBadApples

18. organizing  Litigate existing cases and bring new ones  Follow-up on Phoenix and Chicago protests  Justice for victims brochure  Online victim stories in-take  Letters to Gun Dealers  At least 10 protests  Completion of “Bad Apple” Toolkit SCALING THE CAMPAIGN IN 2015 #StopBadApples

19. policy  Brady is finalizing a national report on “bad apple” gun dealers for publication in 2015.  Highlights include:  Explanation, analysis of what makes dealer a “bad apple”;  Impact “bad apple” gun dealers have on specific types of crime;  Examples of specific “bad apple” gun dealers impact on communities;  Recommendations for how to stop and/or reform “bad apple” gun dealers;  Analysis of number, geography and ranking of “bad apple” gun dealers. NATIONAL REPORT ON “BAD APPLE” GUN DEALERS #StopBadApples

20. Sean Kirkendall, Senior Policy & Public Safety Manager Government Relations & National Partnerships 202-725-5528 skirkendall@bradymail.org WWW.BRADYCAMPAIGN.ORG THANK YOU #StopBadApples