1. Examining Economic Enigmas Enigma – a puzzling problem or mystery
ES: Explicitly assess information and draw conclusions

2. #1 - Why do people pay for bottled water when it is so much more expensive than tap water?
Why do people choose bottled water? What are the BENEFITS and how do they outweigh the COSTS? What are incentives for buying water? Do consumers still want bottled water, or have people switched to filter and Sigg bottles? Do consumers consider the environmental impact of plastic water bottles, even if they are recycled?

3. #2: Why are there so many Starbucks so close together?
- Why do people choose Starbucks? - Why are the stores profitable? - What is the incentive to having so many stores in so many locations? - How does Starbucks decide when/where to open a new store? - How far would people drive for Starbucks? Would they pass a Wawa and Dunkin to purchase the more expensive coffee?

4. Bottled Water
People Choose – Consumers are willing to pay more for “clean” water All Choices involve Costs – the benefits of clean/healthy water outweigh costs People respond to incentives – its is portable and healthy unlike soda/juice Economic Systems - X Voluntary Trade Creates Wealth – Consumers continue to buy it! Consequences of Choices Lie in Future – environmental impact of the bottle

5. Starbucks- http://www.youtube.com/watch?v=wfHpU2DMNOU
People Choose – People like the taste of Starbucks coffee & their specialty drinks
Ex: Chestnut Praline Latte
All Choices involve Costs – So many different people of all ages buy Starbucks the benefits outweigh costs
People respond to incentives – Time savings and product consistency are major incentives!
Economic Systems – Starbucks adds one store at a time in response to demand
Voluntary Trade Creates Wealth – Consumers want convenient locations to purchase coffee

6. Now – think of your own Enigma!
Why don’t more people carpool? (Third data sheet in folder)
Why do people pay to have their bags checked at the airport?
Why do people boy the new iphone 6 when their phone still works?
Why do people buy video games/movie when they can rent them?
Why do people buy items in store when they can get them cheaper on-line?