Presentation on theme: "By the end of this chapter you will be able"— Presentation transcript:
1 Chapter 1 The nature of business and management research and the structure of this book
2 By the end of this chapter you will be able Be able to outline the purpose and distinct focus of management research;Be able to place your research project on a basic-applied research continuum according to its purpose and context;Understand the stages you will need to complete (and revisit)as part of your research process;Have an interview of this book’s purpose and structure;Be aware of some of the ways you can use this book,
3 Introduction to the research process Things to considerRealities and pitfalls of researchApproaches, strategies and methodsTechniques and procedures for data collection and analysisAppropriate use of information technology
4 TerminologyMethods -The techniques and procedures used to obtain dataMethodology -The theory of how research should be undertakenSaunders et al. (2009)
5 Some ways in which the term “research” is used wrongly Just collecting facts or information with no clear purpose;Reassembling and reordering facts or information without interpretationAs a term to get your product or idea noticed and respected.
6 The nature of research Definition: Characteristics: ‘Something that people undertake in order to find things out in a systematic way, thereby increasing their knowledge’Saunders et al. (2009)Characteristics:Data are collected systematicallyData are interpreted systematicallyThere is a clear purpose to find things out
7 What does it suggest “systemically” and to “to find out things” “systematic” suggests that research is based on logical relationships and not just beliefs.“to find out things” suggests there are a multiplicity of possible purposes of your research. These may include describing, explaining, understanding, criticizing, and analyzing.
8 Features of business and management research (1) Managers draw on knowledge from other disciplinesManagers are more likely to allow access if they seecommercial or personal advantageManagers now tend to be as educated as the researchersManagers require research to have some practical consequenceEasterby-Smith et al. (2008)
9 Features of business and management research (1) Key debatesKnowledge production –(Modes 1 and 2 knowledge)The ‘relevance gap’‘Evidence based’ managementBasic and applied research
10 Mode oneMode one knowledge creation emphasizes research in which the questions are set and solved by the academic interests, emphasizing a fundamental rather than applied nature, where there is little if any focus on utilization of the research by practitioners.
11 mode twoMode two emphasizes a context for research governed by the world of practice, highlights of collaboration both with and between practitioners.Based upon this it has been argued that research within the mode two offers a way of bringing the supply side of knowledge represented by universities together with the demand sides represented by the business.
12 Features of business and management research (2) Basic and applied researchSources:authors’ experience; Easterby-Smith et al. (2008); Hedrick et al. (1993)Figure 1.1 Basic and applied research
13 The research process (1) Stages of the research processFormulating and clarifying a topicReviewing the literatureDesigning the researchCollecting dataAnalysing dataWriting upBased on Figure 1.2: Saunders et al. (2009)
14 The research process (2) Factors to considerThe impact of your personal feelings and beliefsAccess to dataTime and other resourcesValidity and reliability of the dataEthical issues
15 To help you undertake research by being Purpose of the bookTo help you undertake research by beingClear about what you are doingWhy you are doing itThe associated implications of what you are about to do
16 Overview of the Chapters (1) Tutorials for data analysis softwareSmarter Online Searching GuideTerminology that is defined and explainedExamples of research projectsChecklists for focused guidance
17 Overview of the Chapters (2) Each Chapter contains:A summary of key pointsSelf- check questions – and answersReview and discussion questionsReferences and further readingA case study that highlights real research issues
18 Final SectionsBibliographyAppendicesGlossaryIndex
19 Business and management research Summary: Chapter 1Business and management researchIs transdisciplinaryEngages with both theory and practiceInvolves undertaking systematic researchShould be undertaken with rigour
20 Summary: Chapter 1 The book acts as a guide to the research process by providing:a series of research exampleschecklists to help you acquire relevant knowledgereview and discussion questionsself-check questions - and answersguidance as you generate material for your project report
21 “there is no one best way for undertaking all research” And finally……..“there is no one best way for undertaking all research”Saunders et al. (2009)