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Slide 6.1 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009.

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Presentation on theme: "Slide 6.1 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009."— Presentation transcript:

1 Slide 6.1 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Chapter 6 Negotiating access and research ethics

2 Slide 6.2 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Gaining access to data (1) Physical access – key issues Organisations may not wish to allocate resources Requests for access may not be of sufficient interest Failure to reach those who can give permission Concerns about sensitivity and confidentiality Perceptions about the researchers credibility Doubts about the researchers competence

3 Slide 6.3 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Gaining access to data (2) Points to consider Access as an iterative process Obtaining consent from managers and participants Obtaining cognitive access The nature and extent of the required access Obtaining sufficient scope to answer the research question

4 Slide 6.4 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Gaining access to data (3) Virtual access - four types of online community Bulletin boards for particular products or services Independent web pages Themed lists Multiuser chat rooms Adapted from Kozinets (2002)

5 Slide 6.5 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Gaining access to data (4) Checklist Box 6.8 Complete the Checklist in Box 6.8 to help you gain access Saunders et al. (2009)

6 Slide 6.6 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Strategies to gain access (1) Areas for consideration Ensuring familiarity and understanding Allowing sufficient time Using existing contacts and developing new ones Giving a clear account of purpose

7 Slide 6.7 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Strategies to gain access (2) Areas for consideration Overcoming organisational concerns Identifying possible organisational benefits Appropriate forms of communication Incremental access Establishing researcher credibility

8 Slide 6.8 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (1) Definition The appropriateness of your behaviour in relation to the rights of those who become the subject of or are affected by your work Adapted from Saunders et al. (2009)

9 Slide 6.9 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (2) Ethical issues at different stages of research Source: Saunders et al. (2009) Figure 6.1 Ethical issues at different stages of research (part 1)

10 Slide 6.10 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (3) Ethical issues at different stages of research Source: Saunders et al. (2009) Figure 6.1 Ethical issues at different stages of research (part 2)

11 Slide 6.11 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (4) Two philosophical standpoints of business and management research Deontological Teleological

12 Slide 6.12 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (5) Research conduct is affected by Code of ethics Research ethics committees General ethical issues Netiquette

13 Slide 6.13 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (6) Issues during design and gaining access Obtaining consent - implied and informed Using participant information sheets Consent for observation and online observation

14 Slide 6.14 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (7) The nature of participant consent Source: Saunders et al. (2009) Figure 6.2 The nature of participant consent

15 Slide 6.15 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (8) Issues during data collection General issues applying to techniques Awareness of participants rights Keeping to the project aims Safety of the researcher

16 Slide 6.16 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Ethics (9) Issues during data collection Maintaining objectivity, confidentiality and anonymity Appropriate interview behaviour Use of observation techniques Undertaking a covert study

17 Slide 6.17 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Data processing and storage Personal data must be Processed fairly and lawfully Obtained for specified purposes Adequate and relevant Accurate, updated and kept securely Adapted from Saunders et al. (2009)

18 Slide 6.18 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Data analysis and reporting Related issues Sensitive personal data Confidentiality and anonymity Protection of research participants Ethical use of data analysis and conclusions

19 Slide 6.19 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Dealing with ethical issues Checklist Box 6.18 Complete the Checklist in Box 6.18 to help you anticipate and deal with ethical issues Saunders et al. (2009)

20 Slide 6.20 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Summary: Chapter 6 Access and ethics are critical aspects of research Access may be physical, cognitive or continuing Feasibility is an important determinant Potential ethical issues should be recognised

21 Slide 6.21 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Summary: Chapter 6 Ethical concerns can occur throughout the research Both qualitative and quantitative research have associated ethical issues Use of the Internet and for data generation raises specific ethical issues Data protection legislation requires researchers to comply with legal requirements


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