1. The World Outside and the Pictures in Our Heads
Walter Lippmann

2. Famous Quotes
The world that we have to deal with is out of reach, out of sight, out of mind. It has to be explored, reported, and imagined.
My Quote: “The media may be our ears and eyes, but they must not take the place of our minds.”

3. Fact or Fiction: The Mystery of the Great Men
Great men, even during their lifetimes, are usually known to the public only through a fictitious personality
Hero worship: the experience of General Joffre
Imagined war: between two countries=between two opposing personages?

4. Two Environments Real environments vs. pseudo-environment
“To traverse the world men need maps of the world.”
Men act upon their environment, moved by stimuli from their pseudo-environments;
they live in the same world, but they feel and think in different ones.

5. Propaganda & Public Opinion
Public opinion deals with indirect, unseen, and puzzling facts, and there is nothing obvious about them
Public opinion: the pictures inside the heads of these human beings, the pictures of themselves, of others, of their needs, purposes, and relationships
Those pictures which are acted upon by groups of people, or by individuals acting in the name of groups

6. Conclusion
Public opinion must be organized for the press if they are to be sound, not by the press as is the case today.