1. Sustaining the tourist business 黃靖雯 徐聞閑 許湘筠 武艾琪

2. Creating the stories that make the destination fascinating and fun Study the history, collect stories, figures, sites, and remnants Collect and arrange cultural artifacts Creating a tourist attraction

3. Facilities Arranging for easy transportation, accessible and direct, reaching all sites of interest Traditional and tasty foods: recreate old recipes, repackage new foods Comfortable lodging facilities: hotels and bed and breakfasts, local flavor, high standards of hygiene and service

4. The tours Organizing fun routes linking the hot spots Clear signs and good descriptions with historical inscriptions Resting areas, restrooms, drinking fountains or beverage shops Gift shops: good quality souvenirs and memorabilia

5. Feature Food and Beverage Food and Beverage Travel Services Public Security Transportation Accommodation

6. Providing the best service Recruitment--selecting the best people Retention--keeping the good people Training--learning the ins and outs of the business Legality--laws and license

7. Keeping the best staff Best given in financial rewards, such as: Direct ways: wages and salaries, incentives, bonuses and commissions, stock options Indirect ways: benefits, income protection programs (such as Employment Insurance)

8. Tourism Careers: Myths & Facts Tourism jobs are found only in hotels, airlines and travel agencies—not true, diversifying All people who work in tourism travel the world for free—not true, may be required to share some cost All tourism jobs involve working face-to-face with the public—not true, sometimes office-oriented Tourism provides only temporary jobs for students until they start their careers—true to a certain extent but could be developed into a career A university education in tourism will secure you a management position in the industry—not true, experience and expertise count