1. Introducing e-Business to the Curriculum Ned C. Hill Dean, Marriott School Brigham Young University WACSB Conference, October 17, 2000 marriottschool.byu.edu

2. Outline Overview of e-business –Economic forces –Definitions –Influence of e-business on the curriculum –Examples Models for bringing e-business into the curriculum e-business @ BYU Side-note: accreditation and the Internet Panel discussion

3. e-Business Changes... Information flows Internal and external processes Relationships Power BUT, it does not change need for… Quality products Excellent service Cost effective delivery Valued relationships

4. Time Required to Download the 32 Volume New Encyclopedia Britannica 1200 bps modem……………………..… 28 days 9600 bps modem………………….…… 3.5 days 28.8 Kb modem……………………….. 28 hours Basic Rate ISDN…………..……….… 6.3 hours T-1 line………………….……….…. 31 minutes T-3 line……………………………….. 1 minute Optical Fiber (OC-3)………………. 17 seconds Optical Fiber (OC-12)…………….. 4.7 seconds Optical Fiber (new technology).005 second

5. Paper vs. Paperless Paradigms Costs of... DLabor DPaper DBuilding materials DLand Costs of... DLabor DPaper DBuilding materials DLand Costs of... èComputer power èTelecommunications Costs of... èComputer power èTelecommunications

6. Consequences Costs Time Paper Paradigm Paperless Paradigm

7. Transactions in the Paper Paradigm Seller Buyer Mail Carrier Banking System Request for Quote Quote Purchase Order Invoice Bill of Lading Check and Remittance Advice Check

8. Keying in the Paper Paradigm Keying Postal System Seller’s Computer System Buyer’s Computer System

9. What’s Wrong with the Paper Paradigm? Labor intensive Slow Error prone Uncertain Excessive inventory (and cash) Bottom Line: IT’S EXPENSIVE

10. What Can We Do? n Option 1: Make paper work even harder n Option 2: Replace the paper paradigm

11. Definitions of e-Business Simple: “The selling of products and services using the Internet.” More General: The use of computer and communication technology to facilitate the information exchange between parties to a transaction.

12. Types of e-Business Transactions Paperless: –Application to application Electronic data interchange (EDI) Financial EDI (firm to bank) File transfer –Manual to application Web applications Electronic order entry E-mail Financial service delivery (e.g., E-Trade)

13. Types of e-Business Transactions Physical media assisted by computers: –Facsimile transmission –MICR, OCR, ICR –Bar coding –RF

14. Electronics to Paper All Electronic All Paper EDI, FEDI, FTP Traditional Paper Transactions FAX MICR, OCR, ICR, Bar Coding Internet, E-mail, E-trade

15. Payment and Remittance Advice Transaction with the Paperless Paradigm Seller Buyer Carrier Banking System Request for Quote Quote Purchase Order Invoice Bill of Lading Goods

16. Keying in a Paperless Paradigm Internet or Other Network Seller’s Computer System Buyer’s Computer System Translation P.O.. Invoice RA Translation

17. Benefits of the Paperless Paradigm Lower personnel costs Reduced error rates Faster cycle time Improved business relationships Reduced inventory Fewer stock-outs Reduced paper handling costs Faster payments Better control over information

18. Size of E-Business Market Billions of dollars, projected for 2003

19. eBusiness Impacts Everything eBusiness Finance Accounting Marketing Strategy Operations Systems Supply Chain HR

20. Example 1: Bergen Brunswig Paper System Pharmacist Bergen Brunswig Order Manual Processing Delivery Payment

21. Example 1: Bergen Brunswig e-Business System Pharmacist Bergen Brunswig Order Automated Processing Delivery Payment Capture bar code on shelf label PC consolidates entire order Order transmitted over Internet Warehouse is automated Delivery is within 5 hours

22. Example 1: Bergen Brunswig What Changed? Sales function –Role of salesperson –Information channel Order fulfillment processes –Manual to automated HR focus –Compensation issues –Hiring & training Customer relationships –Responsibility for order initiation/errors –Service level

23. Example 2: Chrysler Vendor Relationships under e-Business Chrysler Supplier Purchase Order Delivery e-Payment e-Material Release e-Delivery Order e-Advanced Ship Not.

24. Example 2: Chrysler Inventory management –Just-in-time possible Invoiceless pay (“Evaluated Receipt Settlement”) Quality control moved back to suppier Close cooperation necessary Tolerance for errors is much lower Result? Inventory Reduced by $1,000,000,000

25. Evolution of e-Marketplaces e-Brochure 1994 1996 1998 2000 e-Catalog Selling e-Catalog Selling e-Procurement Buying e-Procurement Buying e-Marketplace

26. Example 3: e-Marketplaces Automated Matching Rules Buyer Seller Record keeping, reporting, etc. Banking Regulatory Agencies Regulatory Agencies Internet-based Marketplace

27. How to Help Faculty Get up to Speed Offer e-business seminars for faculty Send them to e-business conferences Provide research dollars Create an e-business library Acquire data bases Involve them in executive education Team non-e-business with e-business faculty Build e-business activity into reward structure

28. Activities for Students Web design--helping us re-design our e-business site Research projects with faculty –Wireless communications –Process re- engineering –Distance education –Internet research Field studies (consulting projects) Conferences –e-Business Day (speakers, demos, panels, etc.) –Spring e-Business Conference

29. Introducing e-Business to the Curriculum Separate courses –Easier to transition--don’t have to change other classes –Lots of new material to cover Integrate e-business into existing courses –More faculty have to upgrade –Better for students in the long run Will “e-business” become just “business”?

30. General Course Map for eBusiness Foundation Technologies: Networking, Data Bases, Programming Overview of e-Business Overview of e-Business Application to Functional Areas: Finance, Marketing, Operations, HR, Government, etc. Application to Functional Areas: Finance, Marketing, Operations, HR, Government, etc. Strategy and e-Business Strategy and e-Business Enter

31. Graduate Program at BYU Networking Databasee-Businsess Application Management Development Networking Databasee-Businsess Application Management Development Introduction to e-Business Introduction to e-Business Strategy and e-Business Strategy and e-Business Enter Functional areas can experiment here Special Topics Special Topics Brand Mgmt and e-Business Brand Mgmt and e-Business Internet Marketing Internet Marketing Treasury Mgmt. & e-Business Treasury Mgmt. & e-Business Lecture Series Lecture Series Existing New Existing New Existing

32. Undergraduate Program at BYU Introduction to e-Business –Module in Jr. Accounting Core-- e-Business:Principles and Strategies for Accountants, Glover, Liddle, Prawitt, Prentice Hall –Will be adapted to Business Management core Infrastructure Courses –Internet programming –Networking –Internet applications

33. What Others are Doing Maryland--no track, but e-Business infused across the curriculum (17 courses) Penn State--e-Business track with 4 courses Notre Dame--2 e-Business tracks (e-consulting and e- entrepreneurship) with 2-3 courses in each Babson--5 separate new graduate degrees in e- Business Georgia State--Global e-Commerce Masters in partnership with 5 European universities (15 month program delivered largely through Internet)

34. Financing e-Business at BYU The Kevin and Debra Rollins Center for e-Business@BYU Faculty Director: Professor Owen Cherrington Faculty Director: Professor Owen Cherrington Faculty Curriculum Committee Professor Scott Sampson Faculty Curriculum Committee Professor Scott Sampson Advisory Committee: Representatives from Industry Faculty Members Advisory Committee: Representatives from Industry Faculty Members Student Teams Field Studies, Web Design, Activities, Research Projects Student Teams Field Studies, Web Design, Activities, Research Projects $3 M plus matching opportunity for $9 M additional

35. Funding Used for: Scholarships Faculty fellowships Faculty professorships Research support (faculty and students) Faculty development Curriculum development Hardware/software

36. Additional Funding Sources: Leveraging through Partnerships Dell -- laptops for faculty and students (purchase and service) NetDocuments -- homework submission, document sharing Trade.com -- portfolio management (real and simulated) and competitions IAccess -- valuing start-ups (students and service to community) Blackboard.com -- course syllabi OmniWhere -- fax, e-mail, voice-mail service through the Internet Web design company -- original design of Marriott School web site IBM -- speakers, research projects, curriculum sharing

37. How Can You Get Started? Learn about e-business Form a faculty committee to design strategy for curriculum and faculty development Form partnerships with local e-business firms for funding, advice, internships and employment Others?

38. References on e-Business Evans and Wurster, Blown to Bits: How the New Economics of Information Transforms Strategy, Harvard Business School Press, 2000 Tapscott, et al, Digital Capital: Harnessing the Power of Business Webs, McGraw Hill, 2000 Shapiro and Varian, Information Rules: A Strategy Guide to the Network Economy, Harvard Business School Press, 1999 Kalakota and Robinson, e-Business: Roadmap for Success, Addison Wesley, 1999 Naisbitt, High Tech, High Touch, Broadway Books, 1999 Friedman, The Lexus and the Olive Tree, Anchor Books, 2000

39. Using e-Business within the University Applications -- Internet Course Registration -- Internet Purchase of Supplies -- Internet Phone Bills -- EDI Grade Transcripts -- EDI Travel Arrangements -- Internet Alumni Relations –Publications -- Internet –Communications -- e-Mail Internal Communications -- MS Outlook Correspondence Courses -- Internet/CD Rom

40. Pioneering Online Accreditation AACSB & BYU

41. Advantages 1.Online documentation is easily updateable 2.Online accreditation can take advantage of the informational resources already available on the website 3.Online accreditation facilitates the trend toward continuous self-analysis 4.Databases allow reviewers to “drill-down” through content to find the information they want most

42. A Word on Security 1.Web server is physically protected behind locked doors in an alarmed room 2.Databases are stored in a password-protected format 3.All transactions are sent across the web with 128 bit public-private key encryption 4.Attempts to access the pages directly will bounce unauthorized users immediately to the login screen

43. Main Menu

44. Faculty Productivity Reports

45. Dynamically-created Publications Report

46. Supporting Detail for Journal Publications

47. Automatic Link to Faculty Profiles

48. Thank You marriottschool.byu.edu Rollins e-Business Center