1. A Valentine’s Day Teleseminar Steve Crescenzo Ragan Communications

2. It’s easy to hate... Tons of bad writing Awful photos Stilted language Jargon, buzzwords Loads of C.R.A.P. (Corporate Rhetoric Awards Program) But...

3. ... There is a lot to love Creative communication Great writing Interesting stories Good reporting Controversial material Real-world quality material

4. Today’s Teleseminar... A love letter to the folks doing it right Loaded with stuff you can steal This can work in ANY company Have to push a little Have to get out of your rut Have to stop doing “Corporate” communication

5. Sending 14 Love Letters To...

6. #1: Editors who refuse to run lousy photos We would never run shoddy editorial from unprofessional writers Why do we run lousy amateur photos? We run so many photo clichés The standard shots –Group Shots –People holding things –Collages –Award shots

8. Win a FREE Ragan teleseminar in 2006! Please complete a short survey telling us what you thought of today’s event. One response will be drawn and that person’s team will win a free teleseminar. Increase your company’s chances of winning—make sure each teleseminar participant in your group completes the survey. Fill out the survey at: www.ragan.com/cupid-2006-survey