2. Why Microsoft makes the cloud shine Nigel Watson, Platform Strategy Advisor

3. Fifth Generation of Computing 1970s 1980s 1990s 2000s 2010+

4. 5 Key Cloud Characteristics On-demand self-serviceOn-demand self-service Ubiquitous network accessUbiquitous network access Location independent resource poolingLocation independent resource pooling Rapid elasticityRapid elasticity Pay per usePay per use

5. Elasticity

6. Cloud Impact REDUCED MANAGEMENT NEW ECONOMICS INCREASED PRODUCTIVITY

7. “By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.” “The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

8. Types of cloud services software as a service infrastructure as a service platform as a service “SaaS”“PaaS”“IaaS”

9. Exchange Server SharePoint Server etc Office Hosted Exchange Hosted SharePoint … Exchange Online SharePoint Online … Office web app Windows Azure SQL Azure … Windows Server (IIS) SQL Server etc Hosted IIS Hosted SQL … Hyper-V Active Directory System Centre … Windows InTune In the roadmap … Azure VM role Virtual dedicated Dynamic Datacentre Toolkit Software Platform Infrastructure On Premises Partner HostedPublic Cloud

10. Consumer Cloud Services 15 years 370 million active accounts 13 years Over 600 million unique users 4 years Over 6 million songs in the catalog 8 years 23 million subscribers 11 years 10 billion messages processed daily 5 years 500 million active Windows Live IDs 11 years Over 3 billion WW queries each month

11. Commercial Cloud Services BUSINESS APPS COLLABORATIONSTORAGEPLATFORMMANAGEMENT 9,000 business customers 40M paid Online seats More than 500 government entities Over 50% of the Fortune 500 70% switching from Notes 12,000 partners PRODUCTIVITY COMMUNICATIONS

12. Developer ExperienceDeveloper Experience Use existing skills and tools.Use existing skills and tools. The Windows Azure Platform

13. Data as a Service: Azure ‘Dallas’

14. Microsoft Private Cloud Roadmap Dynamic Datacenter Toolkit for hosters v2 Dynamic Datacenter Toolkit for Enterprise v2 Private Cloud Federation Dynamic Datacenter Toolkit Amalgamation Azure Interoperability Planning Dynamic Datacenter Toolkit for Hosters Dynamic Datacenter Toolkit for Enterprises (Q1 FY10) Windows Server 2008/Hyper-V R2 Microsoft Hyper-V Server 2008 R2 System Center Virtual Machine Manager 2008 R2 System Center Operations Manager 2007 R2

16. Infrastructure Investment North Central USA South Central USA Northern Europe Western Europe Eastern Asia Southeast Asia

17. Containers Scalability and …Sustainability Datacenter Colocation Generation 1 Generation 4 Modular Datacenter Server Capacity Rack Rack Density and Deployment Quincy and San Antonio Generation 2 Chicago and Dublin Generation 3 Deployment Scale Unit IT PAC Time to Market Lower TCO Scalable datacenter Facility PAC Microsoft’s Data Centre Evolution

18. Security & Compliance Program Security Management Security Monitoring, Threat & Vulnerability Management Edge Routers, FW, Intrusion Detection, Vulnerability Scan Network perimeter Dual-factor Auth, Intrusion Detection, Vulnerability Scan Internal Network Access Control & Monitoring, Anti-Malware, Patch Mgmt Host Secure Dev Lifecycle, Access Control & Monitoring Application Access Control & Monitoring, File/Data Integrity Data User Account Management, Training & Awareness, Facility Video Surveillance, Biometrics, Access Control, Screen

19. Regulatory & Policy… The dreaded “Patriot Act” – the facts: –signed into law in 2001 –applies to every company doing business in USA –Any data stored in the USA is subject to all USA laws (and enforcement arms) –Australia has similar investigative powers – bilateral agreements –US LE can subpoena data within custody any US company anywhere

20. Customer Momentum

21. Private Cloud Public Cloud Put IT where it makes sense

22. So, why does Microsoft make the cloud shine? Enterprise-class Breadth of offerings New productivity capabilities yet familiar user experience Deep investments, global infrastructure The ability to adapt, scale, and extend your platform Think about real costs

24. Your Next Steps Train your team and develop solutions Go to market Plan Your Business