1. Hans VerbeeckHans Verbeeck hansver@microsoft.com Evangelism ManagerEvangelism Manager Microsoft BelgiumMicrosoft Belgium

3. We’r e

4. hardware software facilities power/cooling IT labor support network security maintenance management tools disaster recovery backup Acquisition cost is 10% of IT Spend Operating cost is 90% of IT Spend Source: IDC

5. ELASTICITY PAY PER USE AUTOMATED MANAGEMENT ELASTICITY PAY PER USE AUTOMATED MANAGEMENT

6. Cloud Service Types Private (On-Premise) Private (On-Premise) Storage Server HW Networking Servers Databases Virtualization Runtimes Applications Security You manage Infrastructure (as a Service) Infrastructure (as a Service) Storage Server HW Networking Servers Databases Virtualization Runtimes Applications Security Managed by vendor You manage Platform (as a Service) Platform (as a Service) Storage Server HW Networking Servers Databases Virtualization Runtimes Applications Security Managed by vendor You manage Software (as a Service) Software (as a Service) Storage Server HW Networking Servers Databases Virtualization Runtimes Applications Security Managed by vendor

7. Microsoft Cloud Continuum PAAS SAAS IAAS Private On Premise Service Provider Microsoft

8. Connectivity

10. Delivers IT as a Service… Freeing You Up to Focus on Your Business Cloud Computing

11. Extension of existing solutions integrate with your on-premises application, extending your infrastructure into the cloud and enabling new types of solutions. Pay-as-you go model allows you to build solutions with low cost of entry Time to market & Agility Windows Azure allows you to deploy solutions quickly while reducing risk of putting a new solution into market. If the market does not adopt, you turn the resources off. Focus on core IP allows you to reduce IT staff, and focus on delivering solutions, not managing technology infrastructure. Expansion into new market segments, build SaaS solutions or extend existing solutions into new markets Windows Azure is an open platform, enabling you to have vendor choice and increasing your flexibility in how to build applications. Expansion into global markets, providing a worldwide datacenter presence, Service Level Agreements, developer programs and the customer service and support your business expects. "It’s the transformation of our software, it’s the transformation of our strategy and our offerings across the board to fundamentally embrace services.” —RAY OZZIE Top Use Cases for ISVs

12. ComputeStorageManagement Relational data PAAS Service BusAccess control

13. … Fabric Compute Storage Config Application SQL Azure Windows Azure Applications OthersWindows Windows Azure AppFabric

14. Fabric Storage VMs … Load Balancer HTTP/ HTTPS IIS Web Role Instance Worker Role Instance Compute Application

15. Fabric … Compute Application Storage BlobsTablesQueues HTTP/ HTTPS

16. Database Application Database SQL Azure Database Max database size is 50 GB

17. SQL Azure Windows Azure Applications OthersWindows Service Bus ? ? Access Control Windows Azure AppFabric

18. How We Work with ISVs Embedded Windows Azure platform Partner Applications that include the Windows Azure Platform Customer buys applications and Windows Azure from Partner Partner buys Azure from Microsoft

19. Partner Applications built for Windows Azure Platform Customer buys Azure from Microsoft Customer buys applications from partner How We Work with ISVs Built for Windows Azure Platform

20. Partners and Customers are moving to the Cloud with Microsoft 20 PARTNERSPARTNERS CUSTOMERSCUSTOMERS 9000 business customers 27,000 Windows Azure Apps 40M paid online seats Over 50% of Fortune 500 More than 500 government entities 12,000 advisory partners “With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive” Jitendra Thethi, Principle Architect, Infosys “Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.” Brian Mathews VP Autodesk Labs

21. Case

22. Get visibility Through appropriate Microsoft engine Build your solution or pilot on Azure 4 days technical assessmentCofunding Business assessment 1 dayMicrosoft Funds Submit your business case on Azure Microsoft ISV team reviews Send your case to rebekka.vanacker@microsoft.comrebekka.vanacker@microsoft.com Send your case to rebekka.vanacker@microsoft.comrebekka.vanacker@microsoft.com