1. Understanding Global Cultures Belgium

2. Scaling chocolates  Belgiumbest  Godiva better  Ghirardellibetter  Cadburygood  Whitmangood  Brachsgood  Hersheyfair  Nestlefair

3. Scaling chocolates  Belgium 70+% cacao  Godiva 70% cacao  Ghirardelli 40% cacao  Cadbury 08% cacao  Whitman xx% cacao  Brachs xx% cacao  Hershey 10% cacao  Nestle 10% cacao

4. http://www.mrkland.com/fun/xocoatl/barlist.htm

5. Scaling chocolates  Belgium$1.62 each  Godiva $1.08 each  Ghirardelli$.69 each  Cadbury$.41 each  Whitman$.29 each  Brachs$.28 each  Hershey$.24 each  Nestle$.23 each

8. Cultural Metaphors “Cleft National Cultures” Ch. 15 The Malaysian Balik Kampung Ch. 16 The Nigerian Marketplace Ch. 17 The Israeli Kibbutzim and Moshavim Ch. 18 The Italian Opera Ch. 19 Belgian Lace

9. Cultural Metaphors four generic types of cultures, plus “Cleft National Cultures” one in which the subcultures of the diverse ethnic groups are difficult to integrate

10. Cultural Metaphors Unit of analysis in the book = the nation or national culture Other “units of analysis” may include: one person (e.g., Paul Buffalo)Paul Buffalo the family (e.g., Strodtbeck) the community a region a culture

11. Culture Counts and it counts quit a bit

12. Geert Hofstede (1991) IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)