1. Understanding Global Cultures
Nigeria

4. “Cleft National Cultures”
Cultural Metaphors
“Cleft National Cultures”
Ch. 15 The Malaysian Balik Kampung
Ch. 16 The Nigerian Marketplace
Ch. 17 The Israeli Kibbutzim and Moshavim
Ch. 18 The Italian Opera
Ch. 19 Belgian Lace

5. Cultural Metaphors four generic types of cultures, plus
“Cleft National Cultures”
one in which the subcultures of the diverse ethnic groups are difficult to integrate

6. Cultural Metaphors
Unit of analysis in the book = the nation or national culture
Other “units of analysis” may include:
one person (e.g., Paul Buffalo)
the family (e.g., Strodtbeck)
the community
a region
a culture

7. Culture Counts
and it counts quit a bit

8. Geert Hofstede (1991)
IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)