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ChooseESC! Campaign.

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Presentation on theme: "ChooseESC! Campaign."— Presentation transcript:

1 ChooseESC! Campaign

2 Launched by eSafetyAware!
Chair FIA Foundation User organisations Allgemeiner Deutscher Automobil-Club (ADAC) Automobile Club d'Italia (ACI) Der Österreichische Automobil-, Motorrad- und Touring Club (ÖAMTC) Fédération Internationale de l'Automobile (FIA) European Bureau RACC - Reial Automòbile Club de Catalunya  Industry European Automobile Manufacturers Association (ACEA) ADAS Management Consulting Bridgestone Continental Automotive Systems European Association of Automotive Suppliers (CLEPA) FICOSA Knibb, Gormezano & Partners Knorr Bremse Robert Bosch Thatcham Toyota TRW Automotive Valeo Ygomi Public authorities German Road Safety Council The Netherland's National Police Agency (KLPD) Ministry of Transport and Communications, Finland Ministry of Transport, Netherlands Norwegian National Centre on Emergency Health-Care Communication Swedish National Road Administration UK Department for Transport Others DEKRA ERTICO – Intelligent Transport Systems and Services Europe Fundación Instituto Tecnológico para la Seguridad del Automóvil (FITSA) Institute of Communication and Computer Systems (ICCS) ITS SPAIN RoadSafe Short range Automotive Radio frequency Allocation group (SARA)     Observers The European Commission Euro NCAP eSafety Support  Applications: Hyundai, ETSC, Rockingham

3 Development in road traffic fatalities

4 More than 4.000 lives to be saved in Europe

5 ESC installation rate 2003-2006

6 ESC installation rate by car segment 2003-2006

7 International ESC installation rates

8 US Policy on ESC Nicole Nason, the NHTSA Administrator, believes ESC to be “the greatest life saving technology since the seat belt” and has proposed a Federal Motor Vehicle Safety Standard (FMVSS) that will make ESC mandatory in all US passenger cars by model year 2012. NHTSA estimate that ESC will only cost the consumer $111 and would: - reduce single-vehicle crashes of passenger cars by 34 percent and single vehicle crashes of sport utility vehicles by 59 percent; - save to lives and prevent to injuries in all types of crashes annually if all light vehicles on US roads were equipped with ESC systems. NHTSA has proposed a Global Technical Regulation (GTR) at the World Forum for Harmonization of Vehicle Regulation (UNECE WP29) based on their FMVSS.

9 What is on board today? Acura, Honda: Vehicle Stability Assist (VSA)
Alfa Romeo, Fiat, Nissan, Infiniti: Vehicle Dynamic Control (VDC) Audi, Dodge, DaimlerChrysler, Chrysler, Fiat, Hyundai, Holden, Honda, Jeep, Kia, Mercedes, Opel, Peugeot, Renault, SEAT, Škoda, Suzuki, Vauxhall, VW, Saab : ESP - Electronic Stability Program Buick, Chevrolet, GM, Pontiac, Saturn: StabiliTrak BMW, Jaguar, Land Rover, Mazda, MINI Cooper, Rover: Dynamic Stability Control (DSC) Cadillac: All-Speed Traction Control & StabiliTrak Corvette: Active Handling Ferrari: Controllo Stabilita (CST) Ford: AdvanceTrac and Interactive Vehicle Dynamics (IVD) Honda : Electronic Stability Control (ESC) Lexus: Vehicle Dynamics Integrated Management (VDIM) with Vehicle Stability Control (VSC) and Traction Control (TRAC) systems Lincoln, Mercury : AdvanceTrak Maserati: Maserati Stability Program (MSP) Mitsubishi: Active Skid and Traction Control Oldsmobile: Precision Control System (PCS) Porsche: Porsche Stability Management (PSM) Subaru: Vehicle Dynamics Control Systems (VDCS) Toyota: Vehicle Dynamics Integrated Management (VDIM) with Vehicle Stability Control (VSC) Volvo: Dynamic Stability and Traction Control (DSTC)

10 Correct description on how ESP works

11 ChooseESC Activities Defining campaign strategies
Production of information material Production of videos Creation of website Launch of campaign in cooperation with Euro NCAP and the European Commission ESC demonstration events

12 ChooseESC! Launch event 8 May
Workshop - bringing ESC to market - Presentations from Europe, US, Australia, and Canada Test drives - Double lane change - Slalom - NHTSA test Launch of Euro NCAP availability study

13 Test drives at the launch event

14 Future eSafetyAware! activities
ESC events throughout Europe - France - Greece - UK - etc. Demonstration event for heavy duty vehicles Making ChooseESC! part of advertising Define future structure and activities/technologies for eSafetyAware!

15 www.eSafetyAware.eu www.ChooseESC.eu
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