1. John Kalata Kevin Kitt Chris Viviano
Social Impact
John Kalata
Kevin Kitt
Chris Viviano

2. Overview What is facebook? History Features
facebook as an information system
Why a social impact?
Impact on organization
Potential Social Impact
Ethical Dilemnas
Negative Impacts

3. What is facebook? Social Media Website
Interact with other members inside or outside of your organization
Make and develop friendships
Get to know somebody
Putting a name to a face

4. History of facebook Founded by Mark Zuckerburg
Harvard University
Launched Feb 4th, 2004
Originated for College students only
High School level
All users from different organizations
Approximately 21 million members (5/7/07)
100,000 new members weekly

5. Features of facebook Photo Albums: Tag your friends!
Write them messages
Post something on their wall
Change your profile and picture
Add new friends
Harass people you don’t know by “poking” them

6. facebook as an Information System
Enterprise Collaboration System
Cross-functional tool- Interact between all different functional areas within the organization
Like Blackboard
Less formal
More interactive

7. How facebook Works

8. facebook

9. Why Social Impact? Why does facebook have a social impact
College students
Expand to everyone
Know your classmates
Online database of a large portion of students
Interact and get to know each other

10. Potential Social Impacts
College students plan to meet each other
Employees are able to plan meetings
Group events can be organized

11. Impact and Consequences on Employees
Firing
Sexual Harassment suits
Offices using facebook to check up on their employees

12. Is facebook safe? Security and safety Compare to myspace
Identity theft

13. Negative impacts Stalking Distraction to the learning environment
Poor display of self-image
Spying on students
Ethical Issues

14. Marketing on facebook Products sold on facebook Advertisements
Planning of group events

15. Questions? Comments?