Presentation on theme: "Chapter 3- Communicating Interculturally"— Presentation transcript:
1 Chapter 3- Communicating Interculturally Intercultural communication: Send & receive messages among people from different cultures.Effectiveness:1) Business opportunities2) Contributions in a diverse workforce
2 Advantages of a Multicultural Workforce Broader range of views & ideasBetter understanding of diverse marketsBroader pool of talent
3 Challenges of Intercultural Communication Supervisors- diverse employees, motivating, fostering cooperationCulture influences:Language, nonverbal signals, word meaning, time and space issues, rules of human relationships
4 CultureShared system of symbols, beliefs, attitudes, values, expectation & behavior norms.Subculture: Differentiation from the larger culture they belong. Distinctive & symbolic use of style.Cultural groups: Ex/ Ethnic groupsCounterculture: Systematic opposition to the dominant culture.
5 Hofstede’s approach to cultural differences: I) Individualism/collectivism: Managers communicate; consensus versus argumentative but arguablyII) Power distance: Inequalities between managers & subordinates; information flows up and down the hierarchy, decision-making
6 Hofstede’s approach to cultural differences: III) Uncertainty avoidance: Tolerate unstructured & unclear situations High => detailed, rigid, inflexibleIV) Masculine(achievement)/feminine (relational): Material gain, aggressive competition versus higher on creativity & mutual support.
7 Hofstede’s approach to cultural differences: V) Long-term /short-term orientation: Society’s time-horizon: Importance attached to the future versus past & presentLTO => traditional values, planningSTO => Do not adapt the traditional values to the current situations, problem-solving skills
8 Culture- From generation to generation AutomaticCoherentComplete=> Ethnocentrism: Tendency to judge all others according to standards, behaviors & customs of one’s groups.
9 Overcome Xenophobia: Fear of strangers Stereotyping: Assigning generalized attributes to an individual.Avoid: Assumptions & Judgments and Accept Differences.Cultural Pluralism: Acceptance of multiple cultures on their own terms.
10 Recognizing Cultural Variations: Sender =>according to your own cultureReceiver => decode according to his/hers=> Misunderstanding“Treat people the way they expect to be treated, not the way you expect to be treated.”
11 Contextual Differences Pattern of physical cues, environmental stimuli & implicit understanding conveying meaning among the members of the same culture.
12 High-Context Cultures: Rely less on verbal communicationMore on nonverbal actions & environmental settingRules are rarely explicitLearning later recognizing to situational cuesRole of com: Building relationships not exchanging informationEmphasize harmony & agreement
13 Low-Context Cultures: Rely more on verbal communicationLess on cues to convey meaningRole of com: Exchanging informationFocus on the resultsNegotiations are viewed impersonal
14 Legal & Ethical Differences Low-context: written agreements, laws strictlyHigh-context: more flexibleCultural differences complicate ethical choices.Ex/ US: Bribes => Illegal, Kenya: Kitu Kidogo
15 Keep your messages by applying: Actively seek mutual groundSend & receive messages without judgmentSend messages that are honestShow respect for cultural differences
16 Social rules can vary from culture to culture in: Attitudes toward work & success: Major social influence in US => Puritan work ethic versus CatholicRoles & StatusUse of mannersConcepts of time
18 Age & Gender Differences: Emphasis on youth versus olderPerception of men & women
19 Intercultural Communication: Requires variety of skillsEnglish; be careful!Communication stylesProfessionals style in high-context versus low-context culturesBusiness correspondence
20 Writing & Speaking Clearly: Use simple & clear languageBe briefUse transitional elementsCite numbers & dates carefullyAvoid idiomatic phrases & business jargonAvoid humor to popular culture
21 To be more effective in intercultural communication: Speak slowly & clearlyDon’t rephrase until it’s necessaryAsk for feedbackDouble-checkWhile listening: Accept what you hear without judgment & let people finish what they have to say.