1. E SSENTIAL D ATA FOR A DMISSIONS A DVISERS September, 2011 Reuben Ternes, OIRA

2. O VERVIEW Presentation in 6 Parts Introduction to OIRA Part I: FTIAC Growth Part II: Recruitment Data Part III: The Importance of Transfer Students Part IV: Comparing OU to National Data Part V: Academic Success Indicators

3. W HAT DOES OIRA DO ? Tracks and projects enrollment Reports to federal agencies (IPEDS) Official record keeper for large amounts of university data Analyzes policy decisions i.e. Is it a good policy to encourage students to take 16 credits their first semester, regardless of their ACT score? What will happen to our retention rates if we change our admission requirements? Reports graduation rates, retention rates, etc. Gathers and reports on various student surveys. …and much much more…

4. OIRA W EBSITE www.oakland.edu/OIRA Lots of potentially useful info on the website: New student profiles Enrollment data, current and historical Ad hoc reports Retention and Graduation Rate Data NSSE Data Assessment data and links PowerPoint Presentations (including this one)

5. FTIAC G ROWTH Part I

6. H ISTORICAL FTIAC S N UMBERS 1998 - 2011 ?

7. C HALLENGES TO FTIAC G ROWTH

8. U NDERSTANDING THE P ROJECTIONS There are two major obstacles responsible for the gap between the 2020 goal and the steady state projections 1). High School Demographics 2). Current Market Share

10. 2010 OU-FTIAC S BY C OUNTY County of Origin% of 2010 FTIAC Cohort Oakland41.2% Macomb31.2% Wayne11.2% Genesee2.2% Lapeer2.1% St. Clair1.4% Every Where Else8.3%

11. M ARKET S HARE, 2010 VS. 2004 Market Share County20102004 Oakland14% Macomb24%22% Wayne4%

12. FTIAC G ROWTH : GOOD AND BAD NEWS Bad News for FTIAC Enrollment High school graduates are down We will need to do more with less Over 80% of our FTIACs come from only 3 counties Our market share in other counties is low and/or non- existent. The Good News for FTIAC Enrollment The decline in projected high school students is slightly less severe in Oakland and Macomb counties (at least for the next few years). These are the counties where we have the highest market share.

13. R ECRUITMENT D ATA Part II

14. H IGH S CHOOLS WITH M OST FTIAC S Top 22 Feeder High Schools for Fall 2010 RankName Apps RankNameApps 1 Eisenhower Senior High School 90 12 Troy High School 37 2 Adlai E Stevenson High School 81 13 Chippewa Valley High School 36 3 Lake Orion Community High School 72 14 Brandon High School 36 4 Dakota High School 54 15 Sterling Heights High School 35 5 Utica High School 51 16 Oxford High School 31 6 Rochester High School 50 17 Avondale Senior High School 31 7 Clarkston Senior High School 46 18 Fraser High School 29 8 Henry Ford II High School 45 19 De La Salle Collegiate High School 29 9 Athens High School 44 20 Waterford Kettering High School 27 10 Romeo High School 39 21 Paul K. Cousino Senior High School 27 11 Rochester Adams High School 39 22 Royal Oak High School 26

15. Y IELD BY HS GPA Yield: the probability that an applicant will enroll. Many variables are correlated with yield HS GPA ACT scores Plus many others. The relationship between HS GPA and yield follows a non-obvious (and non-linear) pattern.

16. Y IELD BY HS GPA FOR F ALL 2010

17. S WITCHING F OCUS : T HE ROLE OF THE T RANSFER S TUDENT Part III

18. P ART III: T RANSFER D ATA New students = FTIACs + New Transfers 2311 new FTIACs in 2010 1825 new transfer students in 2010 This Year: FTIACs up 3% Transfers up 5% Official count is not until the end of September, so these numbers may fluctuate.

19. W HERE DO OUR TRANSFER STUDENTS COME FROM ? Campus Name FA10 New X-fers Macomb Cmty Coll Center Campus287 Oakland Cmty College202 OCC - Auburn Hills Campus189 Macomb Cmty Coll South Campus77 OCC – Highland Lakes Campus58 OCC – Royal Oak Campus50 OCC – Orchard Ridge Campus48 Charles S Mott Cmty College46 Wayne State University46 Michigan State University40

20. T RANSFER S TUDENT P ROFILE (F ALL 2009) Approximately 66% come from 2-year colleges while 33% come from 4-year institutions. Over 25% were under the age of 22. 32% are over the age of 26. 63% were full-time. Most students had a GPA of a 2.5 or higher from their former institution. Half had a GPA of 3.0 or higher.

21. S IMILARITIES AND D IFFERENCES : C OMPARING OU TO N ATIONAL D ATA Part IV

22. S URVEYS OU has two major student surveys through OIRA. CIRP (freshmen only) NSEE (freshmen and seniors) Results for both are available on: www.oakland.edu/OIRA These surveys give us information about our student body. How many hours they work? How difficult they find courses to be at OU How much money their parents make How often they drink Why they choose OU Etc… Mostly, we find that OU is similar to other institutions. However, there are some differences.

23. I MPORTANT R EASONS TO S ELECT OU

24. T HE I MPORTANCE OF K EEPING U P TO D ATE WITH P OLITICS

25. M ARIJUANA S HOULD B E L EGALIZED

26. D RANK B EER D URING H IGH S CHOOL Y EAR

27. M ORE THAN 15 H OURS PER W EEK W ORKING O FF C AMPUS

28. T IME S PENT P REPARING FOR C LASS

29. “ T HE E NVIRONMENT E MPHASIZES S PENDING S IGNIFICANT A MOUNTS OF T IME ON A CADEMIC W ORK ”

30. A CADEMIC S UCCESS I NDICATORS Part V

31. P ERCENTAGE OF F ULL T IME FTIAC S WITH 1 ST S EMESTER GPA S L ESS THAN 2.0

32. R ETENTION TO S ECOND Y EAR

33. G RADUATION BY 1 ST - TERM C REDITS

34. 6-Y EAR G RADUATION R ATE BY ACT S CORE

35. 6 Y EAR G RADUATION R ATE BY HS GPA

36. F IRST Y EAR R ETENTION R ATE BY ACT S CORE

37. F IRST Y EAR R ETENTION BY HS GPA

38. Q UESTIONS What questions do you have for me? What questions do you have for OIRA? What data do you use on a regular basis? What information do you need? What tools do you need to turn your data into information?