1. Why Facebook? For NOVA University Network Þórunn Reykdal and Áskell Þórisson (LHBI) in cooperation with Marianna Friðjónsdóttir

2. Who is on Facebook? If FB were a country - it would be the 3rd most populated in the world with over 650 million citizens. In the Nordic Countries, the population of Facebook-land is: Sweden: 4,3 million - 48% of population. - 44% 18-34 Norway: 2,6 million - 54,5% of population. - 47% 18-34 Denmark: 2,6 million - 47% of population. - 41% 18-34 Finland: 1,9 million - 37% of population. - 48% 18-34 Iceland: 197.000 - 64% of population. - 44% 18-34 2 NOVA Annual Seminar, Foulum, 5-6 May 2011

3. What is Social Media? 70% of executives in companies (USA) do not know what Social Media is all about or how they can use it for their companies benefit. Social Media is communication - the same as you master every day with friends, family, co-workers and customers. Too often we focus on the technique (Facebook, Twitter, blog, pictures, video). The technique is simply the pipeline to enable communication. Pipes do not create the value of communication - content does! 3 NOVA Annual Seminar, Foulum, 5-6 May 2011

4. Social media continued... Social Media is a long and winding road, not a single happening. No one should invest in Social Media for quick gain. Social Media builds up connections with possible customers and strengthen connections with existing customers. NOVA Annual Seminar, Foulum, 5-6 May 2011 4

5. Countless connections 5 NOVA Annual Seminar, Foulum, 5-6 May 2011

6. Who uses FB pages? 6 NOVA Annual Seminar, Foulum, 5-6 May 2011

7. Do you own a FB page? FB page is NOT a commercial - but a living road for communication. Take care of your Page like you would of your toddler. Then it will grow and prosper. FB will not do anything for you which you will not do for FB. 7 NOVA Annual Seminar, Foulum, 5-6 May 2011

8. Small is beautiful - also on FB FB does not reward mass FB rewards interaction A page with thousands of “Likes” can be worthless, while a page with a few “Likes” but good communication can be priceless NOVA Annual Seminar, Foulum, 5-6 May 2011 8

9. Emphasis in communications 1. Listen...... 2. Give...... 3. Dialogue, honesty joyfulness.... 9 NOVA Annual Seminar, Foulum, 5-6 May 2011

10. Impact of FB on corporate websites FB does not replace a website Social media do have critical effect on the use of websites Visits to websites have declined by 70% – During last 12 months: visits to Coca Cola website declined by 40%, Coca Cola does have 22 million links on FB Visits to Starbucks website: stagnated but 19 million users are linked to Starbucks on FB NOVA Annual Seminar, Foulum, 5-6 May 2011 10

11. Available funds How do I share what I have available on the home page and community media? How can social media and website work together for one goal? NOVA Annual Seminar, Foulum, 5-6 May 2011 11

12. Marketing 12% of marketing money is used to media on the internet, while the customer uses more than 26% of his time to seek for education and entertainment through online media. When the customer is < 40 years of age: he uses 50% of his time on online media. NOVA Annual Seminar, Foulum, 5-6 May 2011 12

13. NOW! (or never) 13 NOVA Annual Seminar, Foulum, 5-6 May 2011 The “NOW” generation wants access to news, entertainment, information and access to acquisition opportunities - here and now! iPad is a device that has been sold fastest in history. 15 million copies in 11 months. 63% of buyers are not in the novelty group

14. Is this familiar ? 14 NOVA Annual Seminar, Foulum, 5-6 May 2011

15. .... The period of brochures…. ? 15 NOVA Annual Seminar, Foulum, 5-6 May 2011

16. Take a look...... NOVA is on Facebook NOVA Annual Seminar, Foulum, 5-6 May 2011 16