1. Innovation & Virtual Worlds Dick Davies Virtual World Architect

2. Demand for Virtual World Technology & Services from Large Organisations & Professionals 1.Control 2.Tools 3.Interoperable 4.Extensible & Scalable 5.Manageable Risk 6.Partnership Innovation

3. Control Control over technology platform: –Environment is secure not shared – no inadvertent or malicious access –In house or own outsourced server attached to secure network Control within the Virtual World: –Identity – Regular 2D photos to wrap around 3D avatar faces Avatar name tags – IDs from corporate network –Managed access to virtual places – private ‘offices’ & spaces

4. Tools OLIVE = a platform for building virtual world applications. SDK with extensible APIs

5. Interoperability Use mainstream applications to develop VW assets 3D Studio Max; Maya; Sketchup; Standard terrain databases Interoperate with mainstream platforms, tools, standards… IBM Microsoft Medical models SCORM Mesh with standard data streams HLA/DIS

6. Extensible & Scaleable Forterra OLIVE Software Development Kit (SDK) packaged with the platform Develop your own worlds in-house or with external support Retain secure control of the valuable assets you have developed One workplace – or one thousand workplaces

7. Manageable Risk Reliable Global Service: –2002 - There.com –2003 – Forterra formed to version technology for professional uses. –2003 - Makena contracted to run There.com for consumer space. –2008 - $50m invested in platform to date –Locations: San Mateo, New York, Florida. –Global Service Partners: EMEA & Asia

8. Partnership Model = partner to innovate Technology partners – interoperate with best of breed: IBM, Microsoft, etc.. Applications partners – to develop niche virtual world market applications e.g. medicine, highways, military, emergency response, oil & gas, training, etc..

9. CONTACTS Ambient Performance are your Forterra partners in Europe Your contact: Dick Davies – Executive Producer M: 07810 271716 E: dick.davies@ambientperformance.comdick.davies@ambientperformance.com Web: www.forterrainc.com www.ambientperformance.comwww.forterrainc.comwww.ambientperformance.com