Critiquing Websites: First Impressions. critique guideline First Impressions Long Term Relationships.

Critiquing Websites: First Impressions

critique guideline First Impressions Long Term Relationships

Concept [ 構想造意觀念 ] Themes + Experience + Composition = Concept

visual themes Metaphors, references to things or stories that people are already familiar with

http://www.rsad.edu Ringling School of Art and Design Example of strong concept:

http://artschool.hkac.org.hk/www/eng/index.php Art Center - The Art School Example of weak concept:

http://www.nytimes.com The New York Times

sexy vs trashy

http://www.jwt.com/ J. Walter Thompson

Avoid metaphors that are too literal ( 言筌, 直譯 )

strong composition Mental maps that are easy to grasp

Think of the design as a city

Are there good devices for organization on the site?

http://www.sfmoma.org San Francisco Museum of Modern Art

http://www.heritagemuseum.gov.hk Hong Kong Heritage Museum Example of the bad:

strong experience like being in a movie, immersing in a story

http://www.designmuseum.org.uk The Design Museum

http://www.cityu.edu.hk a typical intranet experience

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