1. The Campaign for Cal Poly Pomona Leave Your Mark

2. Cal Poly Pomona has created a legacy of excellence by repeatedly exceeding expectations. Our emphasis on critical thinking, team work and time management will create an even greater demand for our graduates. The polytechnic learning model, that makes such a difference in preparing students, calls for state-of-the-art equipment and facilities. But facilities alone do not make a great university. It is the private support Cal Poly Pomona receives that creates the environments which foster an extraordinary educational experience for students and faculty alike. Such support creates opportunities by funding scholarships, endowing positions, building premier facilities and creating a favorable educational climate that draws the best and the brightest minds from all walks of life.

3. Six Phases of a Successful Comprehensive Campaign PhaseTimeframeExpectation Quiet planning 2007-2008All internal planning & phase preparation, volunteers selected, Organizational changes made, research completed Leadership phase2008-2010Volunteers engaged, Major Gift Solicitation Public Phase2010-2012Starts when campaign reaches 50% to 60% of total campaign goal, engage a broad base of supporters Plateau phase2011-2012Low hanging fruit exhausted; expand benefactor base Final Phase2012-2013Total goal is in sight; generally energizes benefactors that have yet to commit Post Campaign Phase2013Evaluate successes; create plan to continue major gift activity

4. Comprehensive Campaign GIFT TABLE Gift Level Number of Gifts Required Number of Prospects Needed Total Dollars Required Cumulative Total $25,000,00013 $15,000,00013 $40,000,000 $5,000,00039$15,000,000$55,000,000 $2,500,000618$15,000,000$70,000,000 $1,000,0001545$15,000,000$85,000,000 $500,00025100$12,500,000$97,500,000 $250,00075300$18,750,000$116,250,000 $100,000175700$17,500,000$133,750,000 $50,0002501,000$12,500,000$146,250,000 Less than $50,000Many $3,750,000$150,000,000 Campaign Total $150,000,000

5. Dollar Goal of the Campaign $150 million - Conservative but driven by economy and inaugural effort $175 million - Counsel cautiously recommends $200 million - Hope to attain Final Decision $150 million

6. Comprehensive Campaign Goal Breakdown CollegeCampaign Goal Agriculture$26,000,000 Business$21,000,000 Education and Integrative Studies$3,500,000 CLASS$7,500,000 Collins$20,000,000 Engineering$24,000,000 Environmental Design$16,000,000 Science$16,000,000 sub-total$134,000,000 Division Athletics$9,000,000 Extended University$1,000,000 Library$2,000,000 Student Affairs$4,000,000 sub-total$16,000,000 Campaign Total$150,000,000

7. Current Level of Giving $32 Million Unaudited for April Giving

9. Commitments by Source (unaudited for April 2010) Commitments by SourceGift GIK Planned Gift Revoc able Planned Gift Irrevoc ableCash Gift Pledge Balance Non- Annual Fund Total Commitmen ts Alumni$116,281$13,127,016$0$1,321,624$65,000$14,629,922 Corporation$511,885$0 $1,789,283$170,250$2,471,418 Faculty$786,467$0 $124,529$0$910,996 Foundation$208,188$0 $823,668$137,724$1,169,580 Friend$2,637,639$750,000$0$1,870,232$5,923,500$11,181,371 Parent$2,804$0 $76,318$8,000$87,121 Staff$6,545$0 $81,398$35,000$122,943 Student$799$0 $19,610$0$20,409 Grand Total$4,336,573$13,877,016$0$6,633,027$6,347,474$31,194,089

16. Timing on Public Launch Attain a minimum of 50% of goal or $75 million Ideally attain 60% of goal or $90 million Targeted Timing Fall 2010 launch of Public Phase Campus-wide announcement at Fall Conference, September 20, 2010 Kick off Event October 10, 2010