Respect and Support the Development Staff “ I will respect and support the development staff!” Practice Good Stewardship “I will be a good steward of university resources” Spread the Good News
90% of the dollars will come from 10% of the donors
An institutional effort to raise a specific amount of money for a specific purpose in a defined period of time.
A Major Capital Campaign Requires strong commitment from entire institution, including Boards and the President. Feasibility study often conducted to help establish campaign priorities and preliminary goal. Usually involves a quiet phase (2-3 years) and a public phase (2-3 years). Leadership gifts are absolutely essential for campaign success.
Gift categoryTotal $ amount Number of gifts Lead gifts (> $500,000) $8.9 million 8 Major gifts ($50,000 - $499,999) $6.7 million 56 General gifts (< $50,000) $4.4 million many TOTAL$20 million
Prospective donors report that their decision to make a gift is most influenced by: A. a former classmate or other alum B. a volunteer leader (trustee or alumni representative) C. a faculty member D. a development officer or alumni officer E. the president or dean
Public College/ University Private College/ University A former classmate or other alum36%35% A volunteer leader (trustee or alumni representative)18%20% A faculty member21%14% A development or alumni officer12%13% The president or dean13%18%
“Try not to become a person of success, but rather a person of value” - Albert Einstein
Foundation University Advancement Development Officer Annual Fund Major Gifts Planned Gifts Prospect Research Stewardship/Donor Recognition Endowment Donor Bill of Rights (www.afpnet.org)