1. Thesis Presentation IV – Fall Midterm Review NewMediaArts art 127 :: graphic symbolism week 10 :: b

2. NewMediaArts art 127 :: graphic symbolism :: week 10 :: b :: in-class example  Visa logo  http://usa.visa.com/business/accepting_visa/m arketing_center/visas_new_look.html http://usa.visa.com/business/accepting_visa/m arketing_center/visas_new_look.html  http://usa.visa.com/business/accepting_visa/m arketing_center/logo_usage.html?it=search http://usa.visa.com/business/accepting_visa/m arketing_center/logo_usage.html?it=search  http://www.corporate.visa.com/md/nr/press253.jsp http://www.corporate.visa.com/md/nr/press253.jsp  http://www.corporate.visa.com/md/nb/hot/main.jsp http://www.corporate.visa.com/md/nb/hot/main.jsp  http://www.corporate.visa.com/md/nb/hot/pdf/b rand_chronology.pdf http://www.corporate.visa.com/md/nb/hot/pdf/b rand_chronology.pdf  http://www.corporate.visa.com/md/nb/hot/pdf/ VisaBrandingByliner.pdf http://www.corporate.visa.com/md/nb/hot/pdf/ VisaBrandingByliner.pdf

3. NewMediaArts art 127 :: graphic symbolism :: week 10 :: b :: in-class example  The 'V' in Visa has been enhanced with a gold color to highlight the Visa wordmark's unique serif.  The word 'Visa' is much more prominent, reflecting research that consumers respond to seeing the word 'Visa' more than to the mark.  The banners used as borders in the current design have been eliminated. Research had shown these were confining and reinforced the impression of Visa as a card product. Today Visa is used for payment in multiple ways (in commercial systems, on the Internet, mobile phones etc).  Visa Electron will share the same new Visa identity on the card and at the point-of-sale but will be identified by the word Electron below the Visa logo In some regions (Europe), 'V' will be used on its own with a different brand name, such as 'V PAY', for business opportunities that reflect new and different ways to pay.  The new look highlights the unequalled strength of Visa as a brand name while continuing to utilize Visa's well-recognized blue, gold and white colors.

4. NewMediaArts art 127 :: graphic symbolism :: week 10 :: b :: in-class example  bad logo

5. NewMediaArts art 127 :: graphic symbolism :: week 10 :: b :: today’s agenda  creative brief details  today is a working day  continue your research  write up your creative brief  begin your sketches

6. NewMediaArts art 127 :: graphic symbolism :: week 10 :: b :: schedule/calendar

7. NewMediaArts art 127 :: graphic symbolism :: week 10 :: b :: post mortem  How smoothly did today’s class run?  What slowed us down?  What did we skip over?  How can we be more efficient in the future?