2. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 1 The Natures of Technology, Innovation and Management

3. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 2 What is Management Management is getting work done through others. Management is a set of activities (including planning and decision making, organizing, leading, and controlling (directed at an organization’s resources (human, financial, physical, and information), with the aim of achieving organization’s goals in an efficient and effective manner.

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5. 4 A Manager needs to determine WHAT needs to be done. HOW should it be done. WHERE should it be done. WHO should do it. WHEN should it be done. A thinking manager asks the question WHY at each stage.

6. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 5 Improve Product Improve packaging Lengthen shelf life Improve product quality Use PTFE packaging Use high barrier laminate Multi-layer packaging Use purer raw materials Less additives High barrier laminate packaging Purer raw material Faster deliveries How? How, How Diagram + ++ +

7. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 6 Product sales disappointing Poor product Too expensive Badly promoted Poor quality Poor packaging Poor design Poor image Low awareness Unproductive process Expensive raw ma’tl Badly trained labor WHY? Why, Why Diagram

8. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 7 Management Strategic Level of Management Operational DoingThinking Proportion of ‘thinking’ and ‘doing’ at various organizational levels

9. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 8 The Power of ‘Why?’ Having watched her father snap a photograph, Dr. Edward Land’s 3-year old daughter if she could see the results right now. Land wondered why not and, after a lot of perspiration, produced instant photography (Polaroid). In the 1970s, Apple asked why we couldn’t have a “computer for every man, woman and child” in the world. The result was the Apple II, the first truly mass-market computer, introduced in 1977, I.e., 4 years before IBM PC.

10. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 9 A few years later, Apple asked: “If computers are so smart, why don’t we teach them about people instead of the other way around?” The result was Mackintosh  and the common computer user never had to look at C> again. Visit the case study on Swatch. When why write with a ball-point pen on a paper, we store information on the paper. Why can’t we store the information in the pen itself? Such a line of questioning could lead to the information storing-pen designs being developed by Anito and others.

11. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 10 Competition Bank of America, Boeing, Citicorp, Daimler-Benz, Dayton-Hudson, DEC, DuPont, IBM, Pan Am, Philips, Salomon Brothers, Sears, Texas Instruments, TWA, Westinghouse, and Xerox had begun the 1980s as industry leaders. Yet, by the end of the decade, their leadership was substantially diminished owing to tides of technological, demographic and regulatory changes as well as the fact that many nontraditional competitors could come up with order-of-magnitude gains in productivity and quality.

12. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 11 A quote from Finniston Report, UK, 1980 “The strengths of the advanced countries lie in inventing and exploiting new products and processes, incorporating high levels of human skill and knowledge, most of it at the leading edge of technology, and in continual incremental improvements to current products and processes through reducing production [and service] costs.”

13. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 12 A quote from the second report (1999) of HKSAR Chief Executive’s Commission on Innovation and Technology “There is strong competition [to HKSAR] from neighboring economies for Hong Kong’s regional role in trade, finance, transportation and communications. With respect to manufacturing, Hong Kong must strive to support and further develop high-value activities. Hong Kong is also facing stiff competition from low-cost economies. A fundamental challenge is how Hong Kong should position itself in the knowledge-based, global economy of the 21st century.”

14. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 13 Current slogans in HK Move up-market. Move to higher value-added products. Change from OEM to ODM. Manufacturing and business are becoming global. HK must become the regional “control tower”.

15. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 14 Market Leaders in 1996 [Trott 98] Aerospace: Boeing: Passenger aircraft Pharmaceuticals: Glaxo-Wellcome: Ulcer treatment drug Motor Cars: Mercedes, Ford: new car features Computers: Intel, IBM, Microsoft: hardware and software improvements respectively

16. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 15 19th Century Technological Innovations [Trott 98] Steam Engine: James Watt: 1770-1780 Iron Boat: Isambard Kingdom Brunel: 1820-45 Locomotive: George Stephenson: 1829 Electromagnetic Induction Dynamo: Michael Faraday: 1830-40 Electric Light Bulb: Thomas Edison and Joseph Swan: 1879-90

17. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 16 More Recent Technological Innovations [Trott 98] Polythene: ICI: 1930s Ballpoint Pen: Reynolds International Pan Company: 1945 Float Glass Manufacturing Process: Pilkington: 1950s Zantac (Ulcer Treatment Drug): Glaxo: 1970s/80s Photocopying: Xerox: 1970s/80s Personal Computer: Apple Computer: 1980s Windows 95 Computer Operating System: Microsoft, 1980s/90s

18. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 17 Some Classic Brand Names (in USA) Budweiser Ivory Coca-Cola Maxwell House Kodak General Electric Steinway Titleist Bell Wrigley Kleenex I.L. Bean Ford Fruit of the Loom John Deere Maytag Grape Nuts Lipton JCPenney Brooks Bros. Standard Oil Jeep Sears Colgate Hershey Goodrich Gillette Ticonderoga Waterford Schwinn

19. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 18 Some Breakthrough Innovations that Changed Our Lives 1. Personal computer 2. Microwave oven 3. Photocopier 4. Pocket calculator 5. Fax machine 6. Birth control pill 7. Home VCR 8. Comm. satellite 9. Bar coding 10. Integrated circuit 11. Automatic teller 12. Answering machine 13. Velcro fastener 14. Touch-tone telephone 15. Laser surgery 16. Apollo Lunar spacecraft 17. Computer disk-drive 18. Organ transplanting 19. Fiber-optic systems 20. Disposable diaper 21. MS-DOS 22. MRI 23. Gene-splicing tech. 24. Microsurgery 25. Camcorder 26. Space shuttle 27. Home smoke alarm 28. CAT scan 29. LCD 30. CAD/CAMl

20. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 19 Some Exciting Recent Winners (USA) Apple’s Mate Crunchy cereals John Grisham’s latest Gillette’s MACH3 Lego’s Mindstorms The web site Star Wars Episode 1 Titanic Cisco Systems Amazon.com Beanie Babies Great Harvest Bread Sony’s Crash Bandicoot NetPlay Dilbert Windows 98 Plymouth Spider Clipfone 6300 Kodak digital camera Audible mobile player VW’s new Beetle Senso CIC hearing aid Direct TV Ski blades Turbo Tax software Kimberly-Clark breathable diaper GM’s EV2 John Deere’s Gator Giant shredders Vans shoes Electronic tags Lincoln minivan

21. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 20 Which of the following, in your opinion, is the “Finest Invention of the Last Century”? 1. Mobile Phone 2. Electrical Fridge 3. Silicon Chip 4. Television 5. Aircraft 6. Satellite 7. Rocket 8. Air-conditioner 9. Computer 10. Fiber-Optics

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23. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 22 Technology Beyond 2001 Arthur C. Clarke is a highly reputed science fiction writer. The film, 2001 Space Odyssey, was based on his book. Some of his past predictions have been accurate: He identified the geocentric ‘Clarke Orbit’ for placing satellites. That’s exactly where several satellites are placed today. Some of hi predictions were somewhat off the mark. He had predicted manned mission to the moon in 1978. Neil Armstrong stepped on the moon in 1969. Here are some of his predictions for the next 99 years.

24. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 23 2002 “The first commercial device producing clean, safe power by low-temperature nuclear reactions foes on the market, heralding the end of the Fossil Fuel Age.” 2003 “The motor industry is give five years to replace all fuel-burning engines with the new energy device.” 2004 “First (publicly admitted) human clone.” 2006 “Last coal mine closed.” 2009 “The first quantum generators (tapping space energy) are developed. Available in portable and household units… can produce electricity indefinitely.

25. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 24 2009 “Electronic monitoring virtually phases out professional criminals.” 2012 “Aerospace planes enter commercial service.” 2015 “An inevitable by-product of the quantum generator is complete control of matter at the atomic level. Within a few years, because they are more useful, lead and copper will cost twice as much as gold.” 2016 “Existing currencies are abolished. The mega- watt-hour becomes the universal unit of exchange.”

26. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 25 2020 “Artificial intelligence reaches human level. From now on there are two intelligent species on Earth.” 2021 “The first humans land on Mars.” 2025 “ Neurological research finally leads to an understanding of all the senses, and direct input becomes possible, bypassing ears, eyes, skin, etc. The result is the metal Braincap. Anyone wearing this close-fitting helmet can enter a whole new universe of experience, real or imaginary.” The Braincap is a boon to doctors, who can experience their patients’ symptoms (suitably attenuated).

27. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 26 Braincap “also revolutionises the legal profession, as deliberate lying is now impossible.” 2040 “The Universal Replicator, based on nanotechnology, is perfected: any object, however complex, can be created  given the necessary raw materials. Diamonds or gourmet meals can, literally, be made from dirt. As a result, agriculture and industry are phased out  along with work. There is an explosion in the arts, entertainment and education. Hunter-gather societies are deliberately recreated, with huge areas of the planet allowed to revert to their natural state.

28. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 27 2045 “The totally self-contained mobile home … is perfected. Any additional carbon needed for food synthesis is obtained by extracting carbon dioxide from the atmosphere.” 2050 “Bored in this era, millions decide to use cryonic suspension to emigrate into the future in search of adventure.” 2090 “Burning of fossil fuels is resumed to replace carbon dioxide ‘mined’ from the air to try to postpone the next Ice Age by promoting flobal warming.”

29. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 28 2095 “The development of a Space Drive  a propulsion system reacting against the structure of space-time  makes the rocket obsolete and permits velocities close to that of light. Human explorers set off to nearby star systems.” 2100 “History begins …” [Arthur C. Clarke, “Beyond 2001,” Reader’s Digest, Reader’s Digest Association Far East Ltd., pp. 100-104, February 2001]

30. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 29 0% 20% 40% 60% 80% 100% Transistor Radios 10% 19551960 1965197019751980 Black & White TVs 20% Color TVs 45% Calculators & Stereo Components 60% Citizen’s brand radios 80% VTRs 90% How increasing original technology affected Japan’s Market Share

31. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 30 Definition of Technology Technology can be defined as the assembly of hardware and software means and tools used by human beings to achieve socioeconomic goals. From the dawn of civilization, man has used technology. The plow, the wheel, and the chariot are just a few ancient examples.

32. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 31 Use of technology is one important discriminator between mankind and other animals. Man is tool- using animal. Technology refers to the ways in which people use discoveries to satisfy needs and desires and to alter environment to improve lives. Technology involves the use of tools, machines, techniques, and sources of power to make work easier and more productive. Hence understanding technology is a part of IE.

33. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 32 Science and Technology “Science is the discovery and understanding of nature [Betz 98]. Many modern technologies such as nuclear power and space flight depend upon science and the applications of scientific knowledge and principles. Each advance in pure science creates new opportunities for the development of new designs and ways of making things to be used in daily life. Technology provides science with new and more accurate instruments for investigations and research.

34. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 33 It was not until the 19th century that technology truly was based on science and inventors began to build on the works of scientists. Thomas Edison built on the early experiments of Faraday and Henry in the invention of the first practical system of electric lighting. Edison carried on his invention until he found the carbon filament or the electric light bulb in a research laboratory he started in Menlo Park, New Jersey. This was the first true modern technological research.

35. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 34 Technological Innovation “Technological innovation is the invention of new technology and the development and introduction into the marketplace of products, processes, or services based on the new technology [Betz 98]”

36. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 35 High Technology or High Tech Scientific technology involving the production or use of advanced or sophisticated devices and techniques. Till recently hi-tec was identified with the fields of electronics and computers. Today it encompasses biotechnology, aerospace, communications, software, etc. Fastest growing segment of industry today.

37. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 36 August 9, 1995, is a date investors are not likely to forget. That is the day Netscape Communications Corporation, a maker of Internet software, went public. Netscape’s stock, offered at U$28 a share, soared to nearly US$75 before ending its first trading day at a less stratospheric US$58, making multimillionaires of its founders and insiders.

38. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 37 Products with high-technology embedded in them may be said to be technological products. They are a part of “an emerging industrial value-adding structure that supplies functionality around a new basic technology system [Betz 98].” Currently, the computer represents the new basic technology sweeping the industrial world. Many modern products use embedded computers (computer-on-a-chip) to provide functionalities hitherto attained exclusively by mechanical means. One may also exploit the ability of a computer to be programmed at will to add new functionalities. For instance, we can create ‘smart’ products by programming the computer on the basis of fuzzy logic, or by making the computer behave like an artificial neural net. Thus computer technology offers an opportunity for endless product innovation. [P.K. Venuvinod and Hongyi Sun, Technological Product Innovation:An Educational Perspective from Hong Kong]

39. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 38 Impact of Technology on Society Science can alter the following aspects of society: Power structure Means of production Organization Distribution of wealth Means of communications [Betz 98]

40. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 39 Technologies for Manufacturing Industries Technologies for a product to be manufactured production of parts products distribution product maintenance and repair assisting customer’s applications of the products communicating and conducting transactions with customers and suppliers. Controlling the activities of the manufacturing firm [Betz 98]

41. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 40 Technologies for service industries Technologies for devices used in service delivery supply and maintenance of devices and used in service delivery service delivery service development assisting the customer’s applications of services communicating and conducting the firm’s activities controlling the firm’s activities

42. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 41 Invention “Invention is the creation of a functional way to do something, an idea for a new technology [Betz 98].” Invention denotes the first combination of ideas around a concept; the concept may be one articulated by market research, triggered by competitor action or emerging from R&D work in-house, or externally. The key point is that it is here that the innovation moves from a collection of ideas, conscious or unconscious, to some physical reality. Much depends on this stage on the nature of the new concept.

43. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 42 Basic Idea Invention Innovation Re-Innovation Is it scientifically and technically feasible? Can it be made better or cheaper or both? Can it be built Commercially? Design for demonstration Design for marketable production Re-design

44. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 43 Invention is only the first step in a long process of bringing a good idea to widespread and effective use. Invention is merely the process of discovering a principle. Design is the process of applying that principle. Innovation is more than simply coming up with good ideas; it is the process of growing them into practical use. The inventor discovers a class of system and the designer prescribes a particular embodiment of it. Engineering design is the use of scientific principles, technical information and imagination in the definition of a mechanical structure, machine or system to perform pre- defined functions with maximum economy and efficiency.

45. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 44 Annual Sales Time Invention Research Develop- ment Market Growth Product Maturity Market Decline Generation of Demand Effects of competition, Limitations of market size Advent of new products, tastes and trends Typical Product Life Cycle

46. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 45 200019801960 Demand for aero-engines 1940 1920 High bypass ratio turbo-fans Low bypass ratio turbo-fans Turbo -jets Tubo- props Piston engines Product Life Cycles for the Principal Types of Aero-Engine

47. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 46 Product Responses to Opportunities in the Food Industry Opportunities created by technology Opportunities created by consumer demand Product Response Home freezer (quality and convenience Microwave oven (convenience) Instant foods and drinks Freeze packs Ready-prepared meals Exotic dishes Special dietary dishes Quality Convenience Variety Health

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49. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 48 Discovery Innovation Needs Demands Exploitation Product Development Product Development New Environment leads to The Role of Cyclic Innovation

50. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 49 Corporate/General Management Test Market Future Market Research Product Market Definition New Product Development Markets Knowledge Operations Management Innovation Management Current Marketing Operations New Product Launch Current Production Operations Research Development & Testing Pilot/ Prototype Production Full Production Technological Knowledge Innovation and Operations Management

51. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 50 Some definitions of ‘innovation’ In Latin, innovare means ‘to make something new’. Innovation is ‘successful exploitation of new ideas’. [K DTI, 1994] Innovation is the point of first commercial application or production of a new process, product, or service. “Technological innovation is the transformation of an idea into a new or improved saleable product or operational process in industry or commerce …” [OECD, 1981]

52. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 51 Innovation “Innovation is introducing a new or improved product, process, or service into the marketplace [Betz 98].” “The managed effort of an organization to develop new products or services or new uses for existing products or services. [Griffin 96]” “Innovation is about new ways of delivering customer value. [ O’Hare 88]”

53. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 52 New: New ways of solving existing problems and meeting market requirements, not optimizing the current set-up. Delivery: Not just confined to products or services. Can apply to any part of the business system or value chain associated with delivering the product or service to a customer. Customer: Truly successful innovation is always driven by a careful consideration of customers’ needs rather than internal constraints. Value: Do not value always a higher performance product. Sometimes, customers may value lower performance--with greater simplicity/convenience/availability/affordability/..

54. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 53 ‘New’ Innovation requires identifying new ways of solving existing problems and meeting the market’s requirements, not optimizing the current set-up. There will always be ways to fine-tune the existing situation: careful attention to costs and operations can bring a product or service’s price down over time; continuous attention to market research and customers’ comments cab ensure its continued relevance as those customer needs evolve. These are necessary and must continue, but alone they are insufficient. Innovation calls for different ways of satisfying basic needs, not just doing existing tasks better. It requires lateral thinking. Existing moulds and patterns of behavior have to be broken and cast aside.

55. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 54 ‘Delivery’ Innovation need not relate only to the product or service itself—it can apply to any part of the business system or value chain associated with delivering the product or service to the customer. Toyota innovated in the manufacturing part of its value chain, with major beneficial effects for cost, product quality and model range. Federal Express innovated by competing on the basis of a completely new and different value chain.: it replaced the point-to-point approach of its competitors with a hub-and- spoke system. Innovation, therefore, can consist of changes to a particular link in the value chain, or to the creation of a fundamentally new value chain, bypassing the traditional approach.

56. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 55 ‘Customer’ All too often the search for innovation is internally driven— how can we perform this function better? How can we optimize this process? Unless it is related directly to customers’ needs, however, such internal optimization is worth little. Truly successful innovation is always driven by a careful consideration of customers’ needs rather than internal constraints. In many cases the innovation may even result in lower levels of efficiency, as measured by narrow internal measures. That need not matter, however, if the innovation meets customers’ real needs in a better way than the previously available solution.

57. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 56 ‘Value’ The search for innovation must be motivated by the will to offer the customer that which (s)he values more than her/his current product or service. Sometimes this means a higher performance product. Sometimes, however, it means lower performance—with greater simplicity, convenience, availability, affordability, etc. What it always means, however, is identifying unsatisfied needs—either among customers as a whole, or more frequently in some segment. There are often many different ways of creating new customer value within one industry.

58. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 57 VALUE: Product Promotion Product & Service Market & Customers Business Value += Production Value Perceived Value

59. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 58 In the context of value analysis, Value = Worth/Cost Cost = Life cycle cost = First cost + Follow-on Cost Worth = How to measure worth. Assess worth not absolutely but relatively.

60. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 59 How is worth decided? Ultimately, worth is decided by the customer. We need to anticipate the ‘needs’ and ‘wants’ of the customer. (What is the difference between needs and wants?) Needs may be measured, but can wants be measured?

61. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 60 Industrial innovation includes the technical design, manufacturing, management and commercial activities involved in the marketing of a new (or improved) product or the first commercial use of a new (or improved) process or equipment. Innovation can be incremental. Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. [Peter Drucker, 1985] Companies achieve advantage through acts of innovation. They approach innovation in its broadest sense, including both technologies and new ways of doing things. [Porter ‘90]

62. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 61 The difference between the apparently more successful companies and countries and those less so is not in the quantity of work performed, but rather the quality. Not in the volume of final output, but in the value added to basic raw materials. The value is determined by the innovativeness and quality of design and the innovative way it is made to meet customers’ requirements, than by other factors.

63. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 62 Types of Innovation [Trott 98] Product Innovation: “A change in the physical characteristics of a product or service or the creation of a new one. [Griffin 96]”: e.g., a new design of car, a new insurance package and a new home entertainment system.

64. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 63 Process Innovation: “A change in the way a product or service is manufactured, created or distributed. [Griffin 96]”, e.g., Pilkington’s float glass process. Organizational Innovation: e.g., a new venture division, internal communication system, or accounting procedure

65. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 64 Managerial Innovation: “A change in the management process by which products and services are conceived, built, and delivered to customers. [Griffin 96]”, e.g., introduction of TQM, BPR, or SAP R3. Production Innovation: e.g., introduction of Quality Circles, JIT, a new production planning software (e.g., MRPII, a new inspection system, etc.) Commercial/Marketing Innovation: New financing arrangements, new sales approach, e.g., direct marketing Service Innovation: telephone financial services

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69. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 68 Traditionally, it is said that innovation happens because of TECHNOLOGY PUSH or MARKET PULL. These are two sides of the same coin. In modern literature, innovation is said to be driven by COMPETITIVE FORCES. Here you may visit the case study on “Westinghouse’s Oxygen Analyzer” to appreciate ‘Technology Push”, and “Westinghouse’s Elevator” to appreciate “Market Pull”.

70. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 69 The innovation chain equation Scientific invention + Engineering development + Entrepreneurship + Management + Recognized special need + Supportive Environment = Commercially successful innovation

71. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 70 Here, you may visit case studies titled Toyota’s Production System Mini-mills Direct Line Federal Express 1 Kwik-Fit Integrated Steel Works A Midland’s Motorcycle Dealer A Distributor of Industrial Hoses A Belgian Biotechnology Company

72. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 71 With respect to each of the six case studies and answer: 1. What is the key innovation? 2. Is the innovation related to a product, process, or service? 3. What value has the innovation provided the customers? 4. Did the innovation involve development of one or more new technologies? 5. Was the innovation arrived at randomly? Did it depend mainly on the creative genius of one individual in the company or on the creative culture nurtured by the company? 6. Does the case study suggest that innovation could be managed?

73. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 72 Some common perceptions about innovation Innovation is driven by new technological developments. Technology is what makes innovation possible. Innovation and R&D lie side by side. Innovation relates directly to a new product or service. The process of innovation culminates in the launch on to the market of a new concept. Other types of innovations, such as in a manufacturing process or the distribution method are not important. The process of innovation is inherently random. It relies more than anything upon some creative spark of genius. The critical input is made by one person acting in isolation. Without a creative genius like this, there can be no innovation. Therefore, the whole process is difficult to manage. Either you have a genius or you don’t.

74. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 73 Implications of these common perceptions Innovation is unimportant in industries which are low-tech and mature. Innovation is the responsibility primarily of the R&D department. Impetus for innovation comes from one department. Others contribute in a supporting role. Innovation relates to new products and services, not to new ways of running existing businesses. Innovation can be pursued independently from the day-to-day running of the company.

75. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 74 Exercise Go through each of the implications listed in the previous slides and state whether you agree or disagree. Give reasons for your decision.

76. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 75 A company need not be big to innovate (Most HK companies are small) Apple Computers began in Steve Job’s garage. People Express started out in 1981 with three used Boeing 737s. Tie Rack was founded with two shops in 1979 by entrepreneur Roy Bishko. Sea Containers was a start-up run by three partners when it entered the container leasing business. Kwik-Fit started with one outlet in 1971.

77. Natures of Technology, Innovation and Management, Mgmt of Technological Innovation, Patri 76 Roles you can play in innovation processes [Betz 1998] 1. Scientific gatekeeper 2. Inventor 3. Process, product, or service champion 4. R&D strategist 5. R&D sponsor 6. Project Manager 7. Problem solver 8. Business sponsor 9. Process user gatekeeper 10. Product user gatekeeper 11. Quality controller 12. Top Management