2. Questions What can you see? What is your first impression of the logo? Are there any words / pictures in the logo? Why does the company include them in the logo? What is the colour of the logo? Why the company uses this colour? What is special / unusual about the logo? What kind of qualities do you think the company wants to show? What kind of firm is it? Do you think it is a good / successful logo? Why?

3. Set 1

8. Set 2

13. Set 3

18. Set 4

22. Set 5

27. Set 6

32. What can you see in each logo? What is your first impression of these logos? Are there any words / pictures in the logos? What are they? Why do you think the company includes those words / pictures in the logo? Do they have any colours? What kind of feelings do the colours give you? What is special / unusual about the logos? What kind of qualities do you think the companies want to show?

33. What images do you think those firms want to create? Can you find any similarities among these logos? Why do they share those similarities? What are the differences among them? Why do they have those differences? Do you have any other things special about the logos that you would like to share with your classmates? What kind(s) of firm could they be? Do you think it is a good / successful logo? Why?