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Types of Logos 1.Font based 2.Subject based 3.Abstract.

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Presentation on theme: "Types of Logos 1.Font based 2.Subject based 3.Abstract."— Presentation transcript:

1 Types of Logos 1.Font based 2.Subject based 3.Abstract

2 Font based logos Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive.

3 Subject Based Logos Then there are logos that literally illustrate what a company does, such as when a house- painting company uses an illustration of a brush in its logo.

4 Abstract symbols Symbols linked to the company brand

5 Cite from entrepreneur.com How to create a logo Read more: 2NYuorl3S 2NYuorl3S

6 Creating Logos Techniques

7 Visual Surprises Wake up your senses! How?

8 Try the unexpected

9 Manipulate images

10 Used borrowed motifs

11 Go for the unusual

12 Mix up Media and techniques

13 Create Contrast

14 Logo tips Make your logo simple and meaningful- People can easily memorize a simple object with some kind of meaning. Give a good feel to your logo – –Avoid too many sharp edges as they can create a feeling of danger or caution –Use a color which makes the logo look noticeable but not too intimidating Use an art style that is unique, easily reproducible, and is suitable for your business market.


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