1. Digital Publishing in the AAUP Community Survey Report: Winter 2009-10 Peter Givler, Executive Director Association of American University Presses

2. Survey Participants 59 Presses (45% of membership) 29 with annual sales up to $2 million 21 with annual sales from $2-$6 million 4 with annual sales from $6-$15 million 5 with sales over $15 million

3. Seven Questions About Their Digital Book Publishing Program

4. 1. “Our press is pursuing the following general digital publishing strategies” Backlist SRPD/POD 54(92%) E-books through aggregators 52(88%) Front-list SRDP/POD41(70%) E-book individual sales39(66%) Full-text Search and Discover 30(51%) Online Full-text OA 25(42%) E-book Collections 20(34%) Other: Companion sites, e-reference, e-book rental, print/e-book bundling, “just starting” (2)

5. 2. “Our press participates in the following digital discovery programs.” Google Books for Publishers54 (92%) Amazon Search Inside45(88%) B&N See Inside23(39%) Summon Unified Discovery6(10%) None4(7%) Other: Chapters/Indigo See Inside, HathiTrust, OAPEN, MS Live Search, Dial-a-Book

6. 3. “Our press makes content available in the following formats.” PDF55 (93%) AZW (Kindle)18 (32%) EPUB17(30%) MOBI8(14%) iPhone Apps2(4%) LIT2(4%) DAISY1(2%) None1(2%) Other: HTML, XML; EPUB, iPhone Apps, Kindle “available soon.”

7. 4. “We provide digital access through the following vendors or aggregators.” NetLibrary47(84%) Ebrary47(84%) Questia35(63%) ACLS Humanities E-book23(41%) IngramDigital20(36%) Bibliovault/Adobe Digital Eds.17(30%) Tizra4(7%) Impelsys4(7%) Other: many. Dawson UK, Canadian Electronic library, Scribd, eBooks.com, Follett Digital, MyiLibrary, etc.

8. 5. “We offer the following types of free content/access through our website.” PDF (excerpts) 30 (53%) Readable/Searchable text (excerpts) 17 (30%) PDF (full text) 12 (21%) Readable/Searchable full text 8 (14%) None 11 (19%) Other: many individual comments

9. 7. ”We are incorporating XML into our production workflow to the following extent” XML-first workflow12(22%) XML output from InDesign 9(16%) XML output from typesetter 7(13%) Post-prod. XML conversion15(27%) None of the above31(56%) 14 individual comments

10. 6. “How great are the following concerns for your press in pursuing digital publishing strategies?” Resources Production/Platform Issues Rights Online Piracy Digital Assets Management Business Model

11. One Press skipped this question

12. 58 Presses chose among the following responses “Not a concern” “A mild concern” “Cause for serious concern” “Stops us in our tracks”

13. Summary of Responses, 1 “Not a concern/Stops us in our tracks” Resources3/912 Prod/Platform Issues5/3 8 Rights4/4 8 Online Piracy6/2 8 Digital Assets Management4/1 5 Business Model2/6 8

14. Summary of Responses, 2 “Mild concern/cause for serious concern” Resources14/3145 Prod/Platform Issues20/2949 Rights13/3750 Online piracy30/2050 Digital asset management23/3053 Business model 8/4250

15. Individual Responses On Resources: “UPP Digital Editions was funded by library resources; we would not have had the resources to scan 500+ backlist titles on our own.” “Small and midsize presses are at a distinct financial advantage in committing to the digital world.”

16. Individual Responses On Resources: “Most importantly, as we are a small publishing house, there are usually no resources available to scan books, pay for two workflows, allow for digital editions, review contracts with a new digital asset aggregator, or consider the big picture in terms of digital publishing and open access.”

17. Resources 92% of the respondents to the questionnaire (54) ranked resources from “a mild concern” to “stops us in our tracks.” 68% of the respondents (40) ranked resources as “cause for serious concern” to “stops us in our tracks.”

18. Individual Responses On Business Models: “Business models are problematic inasmuch as there are currently too many options, rather than too few.” “The fact is that we’re fretting about all aspects of digital publishing. But the appropriate business model is our biggest concern.”

19. Business Models 97% of the respondents (56) ranked the business model for digital book publishing from “a mild concern” to “stops us in our tracks.” 81% of the respondents ranked it from “a cause for serious concern” to “stops us in our tracks.”

20. Participants—Recap 50% of the respondents (28) had sales less than $2 million/year. 85% of the respondents (50) had sales less than $6 million/year.

21. Sources “Digital Publishing in the AAUP Community” http://www.aaupnet.org/resources/electronic. htmlhttp://www.aaupnet.org/resources/electronic. html. Directory of Digital Publishing Projects http://www.aaupnet.org/resources/electronic ad.htmlhttp://www.aaupnet.org/resources/electronic ad.html.

22. Watch This Space! www.aaupnet.org www.aaupnet.org Thank you.