1. 1© Unibet Group plc 2009

2. Lennart Ehlinger Group Compliance & Security Officer Brussels 17 February 2009 2© Unibet Group plc 2009

3. 3 Pool Betting Betting Exchanges Fixed Odds Betting All types of companies have a love of and passion for sport

4. Pool betting is provided by Company A. All stakes add up to the total turnover for the event. There is a deduction, a part of the turnover is not paid back as winnings. The pot is the part of the turnover paid back as winnings. The final odds are not known until the betting is closed. The winning odds is calculated as the pot divided by stakes on the winning participant. 4© Unibet Group plc 2009

5. Total turnover € 100,000 Deduction 15 % Pot € 85,000 Stakes on winner € 50,000 Odds: 1.70 (€ 85,000 /€ 50,000) My bet was € 50 so I get € 85 The deduction cover the expenses for Company A as taxes and other fixed and variable costs Company A gain profit from a fixed percentage of the turnover for every single event it offers pool betting for. 5© Unibet Group plc 2009

6. 6 Company B act as a market place comparable with the stock market where sellers and buyers meet. Company B gets its commission from every matched deal and the commission is taken from the winner As a punter I can place a bet if I find an attractive offer, ex € 50 for Nadal to beat Federer to the price 1.80. If Nadal wins I get € 88 (Commission of 5 % of my net win of € 40)

7. 7© Unibet Group plc 2009 I can also act as a bookmaker at the exchange, for example I offer someone in the market to place € 50 at Federer to the price 2.10. If Federer wins my net loss is € 55 as I had to pay the winner that accepted my offer. As in the stock market you do not know who you are buying from or selling to. The betting exchange know the identity of the users though.

8. 8© Unibet Group plc 2009 Company C is a bookmaker that offers fixed odds. The prize for Nadal to beat Federer is 1.90 and I as customer place a bet for € 50 and if Nadal wins I get my € 95. Company C takes a risk every time it accepts a bet, in this example Company C would either win € 50 from me if Federer wins or lose € 45 if Nadal wins. Over time Company C makes a steady profit as the offered prices are not 2.00 for both Nadal and Federer, instead 1.90, e g payback 95 %

9. 9© Unibet Group plc 2009 2006 20072008 0 2 4 6 8 10 % 12

10. 10© Unibet Group plc 2009 Only accept bets in line with an approved risk policy There is always a balance between an attractive bet offer and exposure Changes odds upon new information, ex injured key player Suspend events if there is an indication of irregular betting or just a need to control rumours ESSA Early Warning System Manual and automated 24/7 supervision of all placed bets and of world market movements. Internet players are not anonymous If an event is fixed the bookmaker risks losing money

11. 11© Unibet Group plc 2009