1. Chapter 1
Introduction

2. Defining Social Psychology?
The scientific study of how individuals think, feel, and behave in social context.
What does this mean???
Let’s look at each part of this definition:

3. Scientific Study Social psychology relies on the scientific method.
Scientific method involves:
Systematic observation
Description
Measurement

4. How Individuals Think, Feel, and Behave
Social psychology concerns a diverse set of topics.
Focus is on the psychology of the individual.

5. Other People Emphasis is on the social nature of individuals.
But, the “socialness” of social psychology varies.
“Other people” do not have to be real or present.
Even the implied or imagined presence of others can have important effects on individuals.

6. Table 1.1: Examples of Social Psychological Questions

7. Figure 1.1: Influence of Others Reactions

8. Table 1.2: Distinctions Between Social Psychology and Related Fields

9. Social Psychology and Sociology
How are they different?
Sociology tends to focus on the group level.
Social psychology tends to focus on the individual level.
How do the fields intersect?
Often share the same training and publish in the same journals.
Both can help in understanding societal and immediate factors that influence behavior.

10. Social Psychology and Clinical Psychology
How are they different?
Clinical psychologists seek to understand and treat people with psychological difficulties or disorders.
Social psychologists focus on the more typical ways in which individuals think, feel, behave, and influence each other.
How do the fields intersect?

11. Social Psychology and Personality Psychology
How are they different?
Personality psychologists are interested in differences between individuals.
Social psychologists are interested in how social factors affect most individuals.
How do the fields intersect?
They complement each other.
Do situational factors interact with individual differences?

12. Social Psychology and Cognitive Psychology
How are they different?
Cognitive psychologists study mental processes overall.
Social psychologists are interested in mental processes with respect to social information and how these processes influence social behavior.
How do the fields intersect?
Social cognition has become an important area within social psychology.

13. Social Psychology and Common Sense
The “knew-it-all-along” phenomenon.
Common sense seems to explain many social psychological findings after the fact.
But how does one distinguish common sense facts from common sense myths?
Unlike common sense, social psychology uses the scientific method to put its theories to the test.

14. A Brief History of Social Psychology
From Past to Present
A Brief History of Social Psychology

15. Birth and Infancy of Social Psychology: 1880s-1920s
Who was the founder of social psychology?
First textbooks were by McDougall (1908), Ross (1908), and F. Allport (1924).
These books established social psychology as a distinct field of study.

16. A Call to Action: 1930s-1950s
Who had the most dramatic impact on social psychology?
Quite possibly Adolf Hitler!
Society for the Psychological Study of Social Issues formed in 1936.
Sherif’s (1936) groundbreaking experimental research on social influence.

17. Kurt Lewin’s Fundamental Principles of Social Psychology
What we do depends to a large extent on how we perceive and interpret the world around us.
Behavior is a function of the interaction between the person and the environment.
Social psychological theories should be applied to important, practical issues.

18. Confidence and Crisis: 1960s-mid 1970s
Milgram’s famous obedience experiments
Period of expansion and enthusiasm
Also a time of crisis and heated debate
Strong reactions against the laboratory experiment as the dominant research method

19. An Era of Pluralism: Mid 1970s-1990s
“Crisis” led to a stronger discipline.
Adoption of pluralism
Acceptance of many methods of investigation in addition to the laboratory experiment
Integration of both “hot” and “cold” perspectives in the study of the determinants of our thoughts and actions
Development of international and multicultural perspectives

20. Social Psychology in a New Century
Integration of emotion, motivation, and cognition
Biological and evolutionary perspectives
Cultural perspectives
New technologies