1. Burton Group Catalyst Europe Barcelona 10-12 Oct 2006 Greg Lloyd – President & Co-Founder Traction Software grl@tractionsoftware.com The return of interactive hypermedia, or The Triumph of Ted Nelson

2. 2 Hypermedia Ted Nelson coined the term Hypertext 40 years ago - as a special case of what he called interactive Hypermedia Widgets and Web 2.0 interface techniques now provide the flash And the Web provides the context …

3. 3 Ladies and gentlemen, the age of prestidigitative presentation and publishing is about to begin. Palpitating presentations, screen-scribbled, will dance to your desire, making manifest the many mysteries of winding wisdom. But if we are to rehumanize an increasingly brutal and disagreeable world, we must step up our efforts. And we must hurry. Hurry. Step right up. Theodor H. Nelson, “Barnum-Tronics.” Swarthmore College Alumni Bulletin, Dec 1970, 12–15. From: Theodor Nelson, Computer Lib / Dream Machines 1974

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6. 6 Ref: Theodor Nelson, Computer Lib / Dream Machines 1974

7. 7 Ref: Theodor Nelson, Literary Machines et al 1981-1995

8. Web Widgets Fuse or link to data anywhere on the public or private web

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10. 10 Weatherbonk mashup: Google Maps Weather Radar Web cam

11. 11 Flyspy mashup: Collect pricing feeds Graph 30 day patterns Buy when price is lowest

12. 12 YouTube Widget Inline video from Web source given video’s ID

13. 13 Inline Section Widget Dynamically updated list of related content

14. 14 Weather Widget specify zipcode Text Widget Look for text pattern, and Create a live hyperlink e.g. UPS tracking code or invoice number or part number (launch CAD viewer)

15. Web Applications Browser based Simple to use “Rich” enough for most folk

16. 16 Zimbra MS Outlook clone For 80% of Outlook

17. 17 Writely [Google] MS Word Clone For the 20% of Word people use

18. 18 Google Spreadsheets MS Excel Clone For most of what non- MBA’s use every day

19. Web solutions Easy to fuse or link data Separately written applications or services Consistent authentication generally required

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21. 21 Web integration of CI data gathering and analysis / dissemination applications Robot scans thousands of sites Looks for new content based on programmed rules (e.g. look for listed drug name AND price) Robot records what it finds in blog Humans can quickly review, annotate and analyze robot findings Robot repeats scan every day, week, or month based on rules specified by CI customer

22. 22 Automatically monitor thousands of web sites for new products, pricing etc. Automatically post relevant clips to a CI Blog, along with date, time and web address of captured data. CI Staff can use inline comments and labels to analyze and decide what to post for broad use. Respond in hours or minutes - not days or weeks.

23. 23 Monitor public and private sites for adverse event reports Automatically post relevant clips to Adverse Events Blog, along with date, time and web address of captured data. MR and CI Staff can use inline comments and labels to analyze and decide what to post for broad use. Respond in hours or minutes - not days or weeks.

24. 24 Old style solutions Thick Client - comfortable Siloed Data - fat vendor heaven No Context - user hell Arm and leg integration Float a new bond issue to pay for ERP ? Sell a Division to pay for CRM ? How will it look on the Annual Report ?

25. 25 New style solutions Browser based - thin and simple Easily fuse or link Web data x applications Work in context (by time and subject), not in a box Shave and a haircut integration Is it OK if we have it by next Thursday ? Web 2.0 ? Isn’t this what Web 1.0 was supposed to be ?

26. 26 Conclusions People’s expectations of what is easy and possible are now set by what they use every day on the public Web A “Web 2.0” style UI is good enough for most applications and solutions Working outside the application box is immensely valuable Wait ‘til you see Stretchtext™! Ted Nelson Computer Lib 1971

27. 27 References Theodor Nelson, Computer Lib / Dream Machines, 1974 (republished 1987 Microsoft Press) Theodor Nelson, Xanalogical Structure, Needed Now More than Ever: Parallel Documents, Deep Links to Content, Deep Versioning and Deep Re-Use, ACM Computing Surveys, Dec 1999 The New Media Reader, Noah Wardrip-Fruin and Nick Montfort Editors, MIT Press, 2003 [ Computer Lib / Dream Machines chapter ] Dan Farber, Mashup Camp Day 2: The Mashups, ZDNet Blogs | Between the Lines, Feb 27, 2006

28. 28 Contact Greg Lloyd President and Co-Founder grl@tractionsoftware.com (401)-528-1145 Traction Software, Inc. 245 Waterman Street Suite 309 Providence, RI 02906 www.TractionSoftware.com