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CASE STUDY SKODA AUTO: REBULDING THE BRAND CASE STUDY SKODA AUTO: REBULDING THE BRAND Template by: www.itdepartment.biz.

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Presentation on theme: "CASE STUDY SKODA AUTO: REBULDING THE BRAND CASE STUDY SKODA AUTO: REBULDING THE BRAND Template by: www.itdepartment.biz."— Presentation transcript:

1 CASE STUDY SKODA AUTO: REBULDING THE BRAND CASE STUDY SKODA AUTO: REBULDING THE BRAND Template by:

2 CASE STUDY SKODA AUTO: REBULDING THE BRAND CASE STUDY SKODA AUTO: REBULDING THE BRAND ONE HUNDRED YEARS ON FOUR WHEELS Template by:

3 SKODA AUTO: REBULDING THE BRAND HISTORY The third oldest car manufacturer in the world 40 years nationalized manufacturing under communism In 1991 Skoda became a part of Volkswagen Group Template by:

4 SKODA AUTO: REBULDING THE BRAND COMPANYS STRENGHTS Low cost capacity of production in Eastern Europe Improved production quality by VW Big market share in Eastern Europe Template by:

5 SKODA AUTO: REBULDING THE BRAND SATISFYING CONSUMERS Customized and personalized products Representing lifestyles Self-expression through high quality of respected brand Template by:

6 SKODA AUTO: REBULDING THE BRAND GLOBAL MARKET Competing for global market share Establishing brand name Keeping market share in the current markets Template by:

7 SKODA AUTO: REBULDING THE BRAND THANK YOU FOR YOUR ATTENTION Template by:


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