1. SKODA AUTO: REBULDING THE BRAND SKODA AUTO: REBULDING THE BRAND
CASE STUDY
SKODA AUTO: REBULDING THE BRAND
CASE STUDY
SKODA AUTO: REBULDING THE BRAND
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2. SKODA AUTO: REBULDING THE BRAND SKODA AUTO: REBULDING THE BRAND
ONE HUNDRED YEARS ON FOUR WHEELS
CASE STUDY
SKODA AUTO: REBULDING THE BRAND
CASE STUDY
SKODA AUTO: REBULDING THE BRAND
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3. SKODA AUTO: REBULDING THE BRAND
HISTORY
The third oldest car manufacturer in the world
40 years nationalized manufacturing under communism
In 1991 Skoda became a part of Volkswagen Group
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4. SKODA AUTO: REBULDING THE BRAND
COMPANY’S STRENGHTS
Low cost capacity of production in Eastern Europe
Improved production quality by VW
Big market share in Eastern Europe
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5. SKODA AUTO: REBULDING THE BRAND
SATISFYING CONSUMERS
                           
Customized and personalized products
Representing lifestyles
Self-expression through high quality of respected brand
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6. SKODA AUTO: REBULDING THE BRAND
GLOBAL MARKET
Competing for global market share
                           
Establishing brand name
Keeping market share in the current markets
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7. SKODA AUTO: REBULDING THE BRAND
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SKODA AUTO: REBULDING THE BRAND
                           
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