1. A Content Analysis Approach to Measuring Subconscious Motives Ronald F. Piccolo Rollins College Gary P. Latham University of Toronto

9. Psychosocial Processes

10. Language as a Window into Human Nature

12. NormControlRaceHeadset Achievement1.37 (.84) 1.72 (1.65) 4.58 (2.71) 3.04 (2.36) Positive Emotion2.74 (1.27) 2.77 (2.52) 3.69 (2.23) 4.43 (2.51) Negative Emotion1.63 (.91) 2.16 (1.60) 1.82 (1.66) 1.41 (1.56) Work2.00 (1.40) 2.01 (2.74) 1.89 (1.57) 5.79 (3.66) n720,000+545667

13. Story 1

14. Story 2

15. External Validity

16. Achievement

17. Thank You