1. by Dominique Piotet, CEO of L’Atelier North America Trends from the Silicon Valley

4. 1 out of 8 couples married in the U.S last year met online

5. There are over 200 million registered users on MySpace And an other 200 million Users on Facebook

6. If MySpace were a country, it would be the 5 th largest in the world If MySpace and Facebook were a country, it would be the 3 rd largest in the world

7. The #1 ranked country in Broadband Internet Penetration is… BERMUDA #19 #22

8. There are 31 billion searches on Google every month In 2006, this number was 2.7 billion

9. The first commercial text message was sent in December of 1992 Today, the number of text messages sent and received everyday, exceeds the total population of the planet

10. Years it took to reach a market audience of 50 million: Radio 38 years TV 13 years Internet 4 years iPod 3 years Facebook 2 years

11. The number of internet devices in 1984 was 1,000 The number of internet devices in 1992 was 1,000,000 The number of internet devices in 2008 was 1,000,000,000

12. It is estimated that a week’s worth of the New York Times contains more information than… …a person was likely to come across in a lifetime in the 18 th century

13. The amount of new technical information is doubling every 2 years…

14. During the course of this presentation… 694,000 songs were downloaded illegally

17. More than 20,000 companies involved in New Technology Focus on the Silicon Valley A real network between investors, funders, universities and industry Incomes have grown much faster (14%) than the national average (9%) over the past five years.

18. Focus on the Silicon Valley A lot of new comers:

21. We are going on a recession…

24. How does Technology resist?

28. How does Advertising Spending survive?

32. New technologies matter little Amateur experts speak up User appropriation of the web is crucial Always on

33. New technologies matter little Amateur experts speak up User appropriation of the web is crucial Always on

34. Web 2.0, 1+1= Many! Enough? ;)

35. Always On

36. Mobile

38. Enterprise in the clouds

40. Participation adds value Publicity, subscription and commission Return of the middle man and the Web’s new invisible hand

41. Participation adds value Publicity, subscription and commission Return of the middle man and the Web’s new invisible hand

42. The Long Tail is not working

43. Innovation 2.0

45. Here we go! The “digital life quotient” adds some objectivity and measurement to our connectedness with the digital space. There are 25 items on the list…give yourself one point for each item on the list that you’ve used. Don’t worry…you won’t be graded, and the results won’t go to your boss.

46. Have a blog, or commented on a blog post Have an RSS reader Have an online brokerage account Have a wireless network at home (WiFi) Own a Tivo (DVR) Have a IM account Own a navigation device or GPS unit Digital Life Quotient

47. Sent a text message Watched an online video in the last 7 days Own an iPod or an MP3 player Loaded photos to an online service Have a PayPal account Purchased a song / album from an online music store Read stories on, or contribute to, news aggregators like Digg or Techmeme Digital Life Quotient

48. Bought or sold an item on eBay Subscribe to a podcast Have used Google Earth/Maps Have a MySpace or Facebook profile Are on LinkedIn Have been on Second Life Have read/contributed to Wikipedia Digital Life Quotient

49. Use an open-source web browser Placed a VOIP call (Skype) Have TV On Demand Know what a widget is MULTIPLY YOUR COUNT x 4 = DLQ Digital Life Quotient ?

50. Conclusion US Classes of MBA students score an average of 80 on this test. 25% of them score 100. These are your future clients, and it’s time you started to consider adapting your services and messages to the way they engage in the world.

57. Sources Video “Did you know?” by Karl Fisch, Scott McLood and Jeff Brenman IAB, Morgan Stanley Research

58. www.atelier-us.com www.atelier.fr http://asie.atelier.fr/ Tracking innovation in a changing world