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Published byJamil Blumer
Modified over 7 years ago
Demographic facts and their trends can impact you and your business as we climb out of the recession?
If you understand demographic shifts, you can predict how economies can recover
If you isolate the most important trends and shifts you can predict business growth
Demographic shifts in the world economy will impact our relative economic growth
You will have more control of your future if you study consumption amongst demographic groups
By studying population growth we can regulate demand for services
By isolating the core herd values and behaviours of these groups, we can help stimulate growth in consumption
By researching Millennials you will be in control of your future and your business
If you are one in a million in China, there are 1,300 people just like you
China will soon be the No 1 English speaking country in the world
How will Chinas growth impact you and your business?
The 25% of Indias population with the highest IQs, are greater than the total population of the USA
India has more honour roll kids than America has kids
India and China have more than 100 x IT graduates per year than the UK and Europe together
The top ten in-demand jobs in 2010 did not exist in 2004
We currently train students for jobs that do not yet exist…
...using technologies that have not yet been invented…
…to solve problems that are not yet problems
The US Department of Labour estimates that todays students will have 10-14 Jobs by the age of 38
1 in 4 workers has been with their current employer for less than a year…
..1 in 2 has been there less than 5 years
How do these trends impact your business?
1 in 8 couples married in the USA met online
There are 200 million registered users on MySpace
If MySpace were a country, it would be the 5 th largest in the world (somewhere between Brazil and Indonesia)
What digital challenges will your business have to overcome to maximise emotional and social networking with your core constituents?
The No 1 ranked country in Broadband Internet penetration is Bermuda No 19 is USA No 22 is Japan
We are living in exponential and unpredictable times
There are 31 billion searches on Google every month…
..in 2006 this number was 2.7 billion
To whom were these questions addressed before Google?
The first commercial text was sent in Dec. 1992
Today, the number of daily text messages exceeds the number of people on the planet
The number of years it took to reach a market audience of 50 million…
..Radio 38 years…
..TV 13 years…
..Internet 4 years…
..IPod 3 years…
..Facebook 2 years
The number of internet devices in 1984 was 1,000…
..in 1992 it was 1,000,000…
..in 2008 it was 1,000,000,000
There are over 500,000 words in the English dictionary (that is 5 times as many as in the time when Chaucer was writing)
A week of news in the Times has more information than a 19th century person was likely to have received in their lifetime
It is estimated that 4 Exabyte's of information will be generated this year This is more than in all the previous 5,000 years
The amount of new technical information is doubling every 2 years…
..for students studying a 4 year degree, this means that 50% of what they learn in their 1st year will be outdated by their 3rd
NTT of Japan has successfully tested a fibre optic cable that pushes 14 trillion bits per second down a single strand of fibre…
..thats the equivalent of 2660 CDs or 210 million phone calls every second
It is currently tripling every 6 months and is expected to do so for the next 20 years
By 2013 a supercomputer will be built that exceeds the computational power of the human brain
By 2049 a $1,000 computer will exceed the computational capabilities of the entire human species
During the time you have been reading through this…
..67 babies have been born in the USA
..274 babies have been born in China
..395 babies have been born in India
..and 694,000 songs were downloaded illegally!
Understanding organisational change is based on understanding demographics and what shapes personal and societal values and behaviours
Contact Philip Atkinson and find out how we can help you assess your strategic direction and bounce out of this recession and on to recovery
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