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Demographic facts and their trends can impact you and your business as we climb out of the recession?

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Presentation on theme: "Demographic facts and their trends can impact you and your business as we climb out of the recession?"— Presentation transcript:


2 Demographic facts and their trends can impact you and your business as we climb out of the recession?

3 If you understand demographic shifts, you can predict how economies can recover

4 If you isolate the most important trends and shifts you can predict business growth

5 Demographic shifts in the world economy will impact our relative economic growth

6 You will have more control of your future if you study consumption amongst demographic groups

7 By studying population growth we can regulate demand for services

8 By isolating the core herd values and behaviours of these groups, we can help stimulate growth in consumption

9 By researching Millennials you will be in control of your future and your business

10 If you are one in a million in China, there are 1,300 people just like you

11 China will soon be the No 1 English speaking country in the world

12 How will Chinas growth impact you and your business?

13 The 25% of Indias population with the highest IQs, are greater than the total population of the USA

14 India has more honour roll kids than America has kids

15 India and China have more than 100 x IT graduates per year than the UK and Europe together

16 The top ten in-demand jobs in 2010 did not exist in 2004

17 We currently train students for jobs that do not yet exist…

18 ...using technologies that have not yet been invented…

19 …to solve problems that are not yet problems

20 The US Department of Labour estimates that todays students will have 10-14 Jobs by the age of 38

21 1 in 4 workers has been with their current employer for less than a year…

22 ..1 in 2 has been there less than 5 years

23 How do these trends impact your business?

24 1 in 8 couples married in the USA met online

25 There are 200 million registered users on MySpace

26 If MySpace were a country, it would be the 5 th largest in the world (somewhere between Brazil and Indonesia)

27 What digital challenges will your business have to overcome to maximise emotional and social networking with your core constituents?

28 The No 1 ranked country in Broadband Internet penetration is Bermuda No 19 is USA No 22 is Japan

29 We are living in exponential and unpredictable times

30 There are 31 billion searches on Google every month…

31 2006 this number was 2.7 billion

32 To whom were these questions addressed before Google?

33 The first commercial text was sent in Dec. 1992

34 Today, the number of daily text messages exceeds the number of people on the planet

35 The number of years it took to reach a market audience of 50 million…

36 ..Radio 38 years…

37 ..TV 13 years…

38 ..Internet 4 years…

39 ..IPod 3 years…

40 ..Facebook 2 years

41 The number of internet devices in 1984 was 1,000…

42 1992 it was 1,000,000…

43 2008 it was 1,000,000,000

44 There are over 500,000 words in the English dictionary (that is 5 times as many as in the time when Chaucer was writing)

45 A week of news in the Times has more information than a 19th century person was likely to have received in their lifetime

46 It is estimated that 4 Exabyte's of information will be generated this year This is more than in all the previous 5,000 years

47 The amount of new technical information is doubling every 2 years…

48 ..for students studying a 4 year degree, this means that 50% of what they learn in their 1st year will be outdated by their 3rd

49 NTT of Japan has successfully tested a fibre optic cable that pushes 14 trillion bits per second down a single strand of fibre…

50 ..thats the equivalent of 2660 CDs or 210 million phone calls every second

51 It is currently tripling every 6 months and is expected to do so for the next 20 years

52 By 2013 a supercomputer will be built that exceeds the computational power of the human brain

53 By 2049 a $1,000 computer will exceed the computational capabilities of the entire human species

54 During the time you have been reading through this…

55 ..67 babies have been born in the USA

56 ..274 babies have been born in China

57 ..395 babies have been born in India

58 ..and 694,000 songs were downloaded illegally!

59 Understanding organisational change is based on understanding demographics and what shapes personal and societal values and behaviours

60 Contact Philip Atkinson and find out how we can help you assess your strategic direction and bounce out of this recession and on to recovery


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